The Field Marketing Specialist will develop and execute integrated marketing campaigns, creating content, managing events, collaborating with sales, conducting market research, and analyzing campaign performance to enhance lead generation and alignment with sales goals.
When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.
- Campaign Execution: Develop and implement integrated marketing campaigns encompassing email marketing, direct mail, and other channels to generate and nurture leads.
- Content Development: Collaborate with the content team to create compelling marketing materials, such as presentations, case studies, campaign material, tailored to the regional audience.
- Digital Marketing: Leverage digital channels, including social media, email, and online advertising, to amplify campaign reach and engagement.
- Event Management: Plan and execute regional events, including roundtables, sponsorships, and industry conferences, ensuring alignment with company objectives.
- Sales Collaboration: Work closely with the sales team to align marketing initiatives with sales goals, providing necessary tools and materials to effectively promote products or services in the region.
- Market Research: Monitor competitor activities and industry trends to inform marketing strategies and identify new opportunities.
- Performance Analysis: Track and analyze the effectiveness of marketing campaigns, providing regular reports and insights to stakeholders.
We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
