Lead experiential marketing programs at Spotify, focusing on culturally relevant experiences through music and fandom while managing agency partners and KPIs to ensure effective execution.
At Spotify, we connect millions of fans to the music and creators they love. Our marketing team brings that connection to life through culture-first storytelling, bold creativity, and experiences that resonate far beyond the app. This role sits within the Marketing team, working at the intersection of music, culture, and fandom to deliver unforgettable experiences across India.
What You'll Do
- Lead the end-to-end development of experiential marketing programs that bring Spotify to life across physical, digital, and hybrid environments
- Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom
- Partner closely with Music, Brand, Content, Partnerships, and Comms teams to align experiences with broader business priorities
- Design and execute live music moments including concerts, showcases, fan events, and listening experiences
- Identify new formats for immersive experiences that blend IRL and digital touchpoints
- Co-create experiences with brand partners while ensuring Spotify’s creative integrity remains strong
- Define and track KPIs such as brand lift, engagement, earned media, and fandom growth
- Manage agency partners and vendors to deliver high-quality, innovative execution
- Own planning, budgets, timelines, and risk management for complex programs
- Oversee on-ground execution including production, logistics, talent, and staffing
- Continuously analyze performance and evolve experiential strategy based on insights
Who You Are
- You have 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships
- You have led large-scale experiential campaigns or live music events from concept to execution
- You are experienced working with artists, creators, agencies, and production partners
- You know how to balance creative ambition with operational excellence and budget discipline
- You are comfortable navigating ambiguity and influencing across cross-functional teams
- You have a strong understanding of culture, music, and fandom in India
- You care deeply about creating inclusive, accessible, and high-quality experiences
- You are energized by fast-paced environments and bringing ideas to life in the real world
- You are willing to travel and work non-traditional hours around live events
Where You'll Be?
- This role is based in Mumbai
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Top Skills
Brand Marketing
Digital Experiences
Experiential Marketing
Kpi Tracking
Live Events
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