Develop and execute social media strategies across Instagram, LinkedIn, YouTube, and other platforms. Plan content calendars, create and publish posts, reels, videos, stories, and corporate content, and coordinate basic video production. Maintain brand voice, support PR and marketing initiatives, monitor trends, analyze performance metrics, prepare reports, and optimize content based on insights.
Social Media Strategy & Planning
Develop and execute social media strategies aligned with brand and business objectives.
Manage content strategy across Instagram, LinkedIn, YouTube, and other relevant platforms.
Create and maintain monthly content calendars, campaigns, and platform-specific plans.
Track industry trends, competitors, and emerging formats to identify new content opportunities.
Content Creation & Production
Plan and create engaging content including posts, carousels, reels, short-form videos, stories, and
corporate content.
Manage content from ideation to publishing, ensuring consistency with brand guidelines.
Plan and coordinate video and reel shoots, including basic production requirements.
Hands-on familiarity with camera usage, lighting, microphones, and basic production equipment.
Edit reels and short-form videos using relevant editing tools.
Strong working knowledge of Canva for social media creatives.Brand & PR Marketing
Build and maintain a consistent brand voice and digital identity across social platforms.
Create content around company updates, product launches, events, partnerships, leadership
communication, and industry insights.
Support PR and marketing initiatives through engaging social media communication.
Trends & Innovation
Stay updated with social media trends, formats, algorithms, and audience behavior.
Identify relevant trending topics, sounds, formats, and conversations.
Experiment with new content formats to improve reach and engagement.
Analytics & Reporting
Monitor key metrics such as reach, engagement, follower growth, video views, watch time, and
clicks.
Use social media analytics/reporting tools to evaluate content performance.
Prepare regular performance reports and provide actionable recommendations.
Continuously optimize content and strategy based on data and insights.
Requirements
Desired Candidate Profile
3–5 years of experience in Social Media, Digital Marketing, Content Marketing, or Brand Marketing.
Strong experience managing Instagram, LinkedIn, and YouTube.
Proven experience in social media strategy, content planning, and content creation.
Hands-on experience with reels, short-form video shooting and editing.
Familiarity with camera equipment and basic video production.
Proficiency in Canva and video editing tools.
Strong understanding of social media trends, digital storytelling, and brand communication.
Experience with social media analytics and reporting tools.
Excellent communication, creativity, execution, and project management skills.
Experience in B2B, AdTech, SaaS, or Technology is an added advantage.
Benefits
Why Join Us?
Opportunity to work with a fast-growing AdTech and consumer growth organization.
Work closely with a dynamic team on AI-led products, global brands, and innovative digital initiatives.
Opportunity to take ownership of Mobavenue’s social media and brand presence across multiple
platforms
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