Manage programmatic media campaigns across multiple self-serve platforms, including daily optimization, revenue and cost analysis, metric forecasting, and tracking. Coordinate monthly and quarterly initiatives with internal teams, external partners, and stakeholders. Provide partner support through email, phone, presentations, screen-sharing, and meetings. Conduct competitor analysis and market research while maintaining expertise in digital marketing, advertising formats, tracking, and marketing channels.
1. The basics of DSPs, SSPs, DMPs with a proper understanding of the whole programmatic,
demand & supply ecosystem.
2. Campaign management, revenue vs cost analysis, daily optimizations
3. Handling multiple self-serve platforms
4. Understand & hands on to the in-house/3rd party tracking platform, different channels used
for marketing, ad-formats, MMP platforms, etc.
5. Understand & communicate clearly the progress of monthly/quarterly initiatives to
internal and external stakeholders
6. Help partners through email, phone, online presentations, screen-share, and in person
meetings
7. Forecast and track key account metrics
8. Update job knowledge by reading professional publications over different channels like
LinkedIn, Twitter, etc. maintaining personal networks
9. Enhance department and organization's reputation by accepting ownership for
accomplishing new and different requests & explore opportunities to add value to job
accomplishments
10. Understand the overall workflow of the company and take ownership of smaller tasks
11. Liaise between the partner and internal teams.
12. Strong competitor analysis and market research
Requirements
- Bachelor's degree or equivalent
● Good Knowledge in Digital Marketing
● Must have excellent Communication skills.
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