Manages client relationships and develops new business across FMCG, retail, consumer, rural, and lifestyle sectors. Leads experiential marketing, events, activations, launches, retail initiatives, and rural campaigns from planning through execution and reporting. Coordinates creative, production, operations, vendors, and clients while managing budgets, timelines, quality, campaign performance, and stakeholder expectations. Requires strong client servicing, pitching, communication, negotiation, project management, and willingness to travel extensively.
Job Description:
Key Responsibilities
Client Servicing & Business Development
- Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
- Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions.
- Identify new business opportunities and contribute to pitching, proposal development and revenue growth.
- Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.
Experiential & Event Marketing
- Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns.
- Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives.
- Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation.
- Work closely with vendors, production partners and internal teams to ensure seamless execution.
Rural & Retail Marketing
- Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets.
- Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns.
- Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs.
- Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets.
Stakeholder & Project Management
- Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns.
- Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met.
- Track campaign performance and prepare post-campaign reports, insights and recommendations for clients.
- Manage external agencies, vendors and partners to ensure smooth and cost-effective execution.
What We’re Looking For
- 1-2 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
- Strong understanding of on-ground activations, ATL, BTL, experiential campaigns, events and retail marketing.
- Hands-on experience in rural markets, regional activations and consumer engagement programs will be an added advantage.
- Strong client management, business development and stakeholder management skills.
- Ability to develop innovative campaign ideas and translate them into executable solutions.
- Excellent communication, presentation, negotiation and project management skills.
- Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment.
- Willingness to travel extensively for on-ground activations and events, as required.
Location:
MumbaiBrand:
PosterscopeTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
Similar Jobs
AdTech • Marketing Tech • Software
Manage client relationships and business development across FMCG, retail, consumer, rural, and lifestyle sectors. Develop pitches and experiential marketing solutions, execute events, activations, retail and rural campaigns, coordinate vendors and internal teams, manage budgets and timelines, and deliver post-campaign reporting. The role requires strong client servicing, communication, negotiation, stakeholder management, campaign ideation, and project coordination skills, with extensive travel for on-ground activations and events.
Kids + Family • Retail
Serve as primary client liaison for an advertising agency: build relationships, develop and oversee tailored ad strategies and campaigns, manage budgets, coordinate internal teams, monitor performance, report insights, and pursue upsell and new business opportunities.
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Collaborates with internal and client teams to analyze business problems, translate requirements into technical designs, and implement technology solutions. Develops technical features using appropriate methodologies, testing practices, and technology stacks. Supports project implementation planning, interprets business requirements, and contributes to small- and medium-scale client engagements involving databases, programming, cloud platforms, and analytics.
Top Skills:
AWSGoogle Cloud PlatformAzureMicrosoft CopilotPythonRdbmsSQL
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
