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Borderless

Digital Marketing Manager - Marketing (Fintech)

Posted 6 Days Ago
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In-Office
Mumbai, Maharashtra, IND
Senior level
In-Office
Mumbai, Maharashtra, IND
Senior level
Plans and executes marketing, communication, and customer engagement campaigns; coordinates lead-generation activities; develops creative product promotion strategies; collaborates with Sales, Product, Design, and other teams; tracks campaign metrics; manages multiple projects; maintains brand consistency; and improves engagement effectiveness.
The summary above was generated by AI

Borderless is a cross-border banking and global investing suite helping users across India, the Middle East, and Southeast Asia globalize their wealth. We enable seamless access to international markets like the US, letting users open and operate overseas investment accounts digitally and affordably.

Alongside investing, our Multi-Currency Account allows users to save, spend, and invest across currencies with ease making global money movement simple and compliant. Backed by experienced investors from the global financial services ecosystem, we’re building a smarter, more accessible way to manage money worldwide.

What’s the Role?

We are looking for an Engagement Manager to drive marketing, customer engagement, and communication initiatives. The role involves planning campaigns, generating leads, collaborating with internal teams, and tracking marketing performance.

Key Responsibilities
  • Plan and execute marketing and communication campaigns.

  • Coordinate marketing activities to generate leads and drive engagement.

  • Collaborate with Sales, Product, Design, and other cross-functional teams.

  • Develop creative strategies to promote products and services.

  • Track and analyze campaign performance and key marketing metrics.

  • Manage multiple projects and ensure timely execution.

  • Maintain consistent brand messaging across all communications.

  • Identify opportunities to improve customer engagement and campaign effectiveness.


Requirements
  • MBA or Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • 5+ years of experience in marketing, engagement, communications, or a related role.

  • Strong verbal and written communication skills.

  • Excellent organizational and multitasking abilities.

  • Creative and analytical mindset.

  • Strong attention to detail and execution skills.

  • Ability to work effectively in a fast-paced, cross-functional environment.



Benefits
  • MBA or Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • 5+ years of experience in marketing, engagement, communications, or a related role.

  • Strong verbal and written communication skills.

  • Excellent organizational and multitasking abilities.

  • Creative and analytical mindset.

  • Strong attention to detail and execution skills.

  • Ability to work effectively in a fast-paced, cross-functional environment.



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