Job Description:
As the Director of Revenue Marketing, EMEA at Pluralsight, you are the strategic architect of the region’s growth engine. You will integrate field marketing, event strategy, and digital demand generation into a singular, cohesive motion designed to build a predictable and scalable pipeline. Reporting to the VP of Revenue Marketing, you will serve as the primary marketing partner to the EMEA VP of Sales, ensuring all marketing capital is deployed toward the highest-value revenue opportunities. We're excited to have you join us!
What you will own:
Regional Revenue Strategy: Define and execute the EMEA marketing roadmap. You are accountable for marketing’s contribution to regional ARR, pipeline coverage, and deal velocity.
Strategic GTM Orchestration: Partner with EMEA Sales leadership to architect high-velocity GTM motions that synchronize marketing precision with sales urgency. You will prioritize initiatives that enable Sales to win faster, ensuring every activity is a deliberate, high-quality investment in regional revenue targets.
Integrated Field & Digital Strategy: Oversee a team of specialists to execute high-touch field events (VIP roundtables, executive dinners) and large-scale trade shows, ensuring they are amplified by targeted digital demand generation.
Strategic ABM: Lead Account-Based Marketing (ABM) for the region’s Tier-1 accounts, utilizing intent data to orchestrate personalized journeys for the EMEA enterprise segment.
Budget & ROI Accountability: Manage the EMEA marketing P&L. Shift resources dynamically between channels based on real-time performance data and regional market shifts.
Localization & Market Fit: Adapt global messaging to the specific cultural and regulatory requirements of EMEA sub-regions.
Who you’re committed to being:
Accountable: You prefer being measured by revenue and pipeline rather than leads or impressions. You have a track record of meeting or exceeding pipeline targets.
Analytical: You are fluent in the "language of the board"—CAC, LTV, Payback Period, and NRR. You use data to identify gaps in the funnel before they become revenue shortfalls.
Strategic Partner: You have the executive presence to challenge and partner with senior Sales leadership. You move between high-level strategy and tactical execution with ease.
Process-Oriented: You build repeatable playbooks for events and campaigns that can be scaled across different European markets.
Strategic Growth Operator: A disciplined self-starter who converts ambiguity into execution. You possess the executive presence to align cross-functional peers (Sales, Product, Finance) around a unified revenue architecture while upholding rigorous operational standards.
Performance Coach & Talent Magnet: A leader with a proven record of hiring and scaling multi-disciplinary teams. You foster a culture of data-driven experimentation, coaching specialists into world-class revenue marketers and actively accelerating their career growth.
Experience you will need:
10+ years in B2B SaaS Marketing, with at least 4 years in a regional leadership role overseeing EMEA.
Technical Proficiency: Advanced experience with Salesforce, Marketo/HubSpot, and modern Revenue Intelligence/Intent platforms (e.g., DemandBase, UserGems, Gong).
Leadership: Proven experience managing multi-disciplinary teams (Field + Demand Gen), external agencies, and contractors.
Sales Alignment: Demonstrated success in a "pod" or "squad" model where marketing and sales share a unified quota.
Education: Bachelor’s degree in Business or Marketing; MBA preferred.
