JioStar
Director – Programming Strategy & Insights (Content Strategy), Hindi Movies
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The Director of Programming Strategy & Insights for the Hindi Movies Team leads content strategy with data-driven insights, manages programming for FTA channels, collaborates with sales and marketing, and requires significant programming experience.
Job Summary:
This role is a part of the Programming Strategy & Insights team for the Hindi Movies Team. The incumbent use actionable insights to shape all content strategy decisions for the FTA Movie Channels in the cluster.
Key Responsibilities
- Primary ownership of weekly FPCs for all FTA movie channels, managed independently to ensure seamless programming execution and adherence to evolving guidelines and processes.
- Acting as a key programming–sales interface, maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.
- Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
- Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights.
- ·Strengthening FTA programming strategy by leveraging the movie library effectively, aligning content ratings and title selection with the target audience to enhance viewer relevance and channel performance.
- Identify key growth levers, develop strategic solutions, and track business health metrics to maximize viewership.
- Work closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.
Skills & Attributes for success
- Deep consumer understanding
- Passion for movies
- Analytical & interpretation and communication skills
- Ability to deliver on strict timelines
- Basic Knowledge of Excel & Power-point
- Knowledge of BARC terms and software
- Comfortable working with large volume of data
- Experience in managing a team
- Experience of managing senior business stakeholders
Preferred Experience
- 12 to 15 years of programming experience
- Strong affinity and POV on content
- Knowledge of TV viewership metrics
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Barc Software
Excel
PowerPoint
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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