Director - Brand

Key Responsibilities

Brand Strategy and Architecture
• Own Sprinto’s brand architecture and positioning end-to-end – defining our brand pillars, values, and unique value proposition.
• Develop and refine our brand voice and visual identity guidelines to tell a compelling story in the market.
Brand Storytelling
• Craft and champion Sprinto’s brand narrative and storytelling across all platforms.
• Oversee content and campaigns that communicate our mission and product story in an engaging way.
Cross-Functional Leadership
• Collaborate closely with Product Marketing, Demand Gen, Design, Sales (GTM), and other teams to infuse the brand into product launches, growth campaigns, and sales enablement.
• Ensure that every external touchpoint and internal initiative reflects a unified brand strategy aligned with business objectives.
Social Media and Communications
• Own Sprinto’s social media strategy, PR, and communications programs.
• Drive our presence on LinkedIn, Twitter, and other relevant channels to build community and engagement.
• Manage public relations efforts, thought leadership content, and influencer/partner relationships.
Creative Direction
• Provide leadership on all creative output – from design of marketing assets and website experience to brand campaigns and videos.
• Ensure all creative materials (ads, collateral, event booths, etc.) adhere to brand guidelines.
• Manage external agencies or contractors in developing high-quality creative work.
Brand Consistency and Governance
• Establish and enforce brand guidelines to ensure consistency across all touchpoints.
• Audit customer-facing content and internal materials for brand consistency.
• Provide brand training and resources to enable company-wide adoption.
Metrics and Continuous Improvement
• Define key brand performance metrics (brand awareness, NPS, share of voice, engagement, etc.).
• Monitor the health and impact of brand initiatives and report on KPIs to leadership.
• Use data-driven insights to continuously refine brand strategy and execution.

What We’re Looking For

• 10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies.
• Proven track record of scaling a brand at a high-growth or mid-stage company.
• Deep expertise in brand strategy – architecture, positioning, messaging, tone of voice.
• Demonstrated success leading or contributing to major rebranding or brand elevation projects.
• Excellent collaboration and leadership skills; experience working cross-functionally with GTM, design, and executive teams.
• Strong understanding of the U.S. market and enterprise SaaS buying context.
• Hands-on experience in social media, PR, and communications strategy.
• Outstanding storytelling and writing skills; portfolio of content/campaigns is a plus.
• Experience managing creative teams and external agencies.
• Data-driven mindset with experience in brand metrics and campaign analysis.
• Comfortable working in a remote, fast-paced, high-ownership environment.

Preferred Qualifications

• Experience leading brand strategy at a high-growth SaaS startup or scale-up.
• Experience building global brands and adapting messaging for diverse audiences.
• Familiarity with security, compliance, or enterprise SaaS categories.
• Eye for design and experience working closely with creative teams.
• Bachelor’s degree in Marketing, Communications, Business, or related field. MBA is a plus.

Benefits

• Remote-first policy
• 5 days working with flexible hours
• Group medical insurance (including parents, spouse, and children)
• Group accident cover
• Group term life insurance
• Company-sponsored laptop
• Education reimbursement policy