We're looking for a
dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's
push across BFSI, insurance, fintech, and consumer ecosystems. This is a
strategic, high-visibility role: full ownership of the affinity partnership
lifecycle, from identifying and structuring deals to launching programs and
scaling recurring revenue — backed by ekincare's health-tech platform.
Position
Director – Affinity Partnerships
Location
Mumbai / Bangalore
Reporting
to
Head of Partnerships
Function
Affinity Partnerships / Strategic Alliances
About the Role
Drive
affinity-led growth by building strategic partnerships with insurers, banks,
NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and
loyalty platforms. Own the complete partnership lifecycle — from opportunity
identification and commercial structuring to program launch, adoption, and
revenue scale-up. Act as the bridge between partner organizations and internal
stakeholders to ensure seamless execution.
Lead
the development of embedded healthcare and wellness propositions — OPD
benefits, preventive healthcare programs, wellness subscriptions,
teleconsultation offerings — that strengthen partner value propositions while
generating recurring revenue for ekincare.
Requirements
What You'll Do
• Lead ekincare's Affinity
Partnerships function and drive partnership-led business growth
• Identify, evaluate,
negotiate, and close strategic partnerships across BFSI, insurance, fintech,
consumer, loyalty, and membership ecosystems
• Develop and launch
bundled healthcare and wellness offerings including OPD, preventive care,
wellness programs, and subscriptions
• Own end-to-end deal
structuring — commercial negotiations, partnership agreements, pricing, and
revenue-sharing frameworks
• Drive recurring revenue
growth through partner acquisition, renewals, account expansion, upselling, and
wallet-share growth
• Build and maintain
executive-level relationships with key partners and internal stakeholders
• Manage partner
onboarding end-to-end — including licensing/compliance requirements, system
integration, and operational readiness
• Collaborate
cross-functionally with Product, Marketing, Operations, Finance, Legal, and
Customer Success to ensure successful execution
• Monitor partnership
performance, revenue contribution, adoption metrics, and overall business
impact
• Represent ekincare at
industry events, conferences, and partner forums
• Own quarterly revenue,
partnership, and growth objectives defined under organizational OKRs
What We're Looking For
• MBA / PGDM (Marketing,
Finance, or Sales) or equivalent practical experience
• 9–12 years specifically
in Affinity Partnerships / Affinity Business — within BFSI, Insurance,
Insurtech, or Fintech ecosystems; candidates from a pure generalist Strategic
Alliances or BD background without direct affinity partnership ownership will
not be considered
• Demonstrated ownership
of an affinity book of business — sourcing, structuring, and scaling
embedded/co-branded product partnerships with banks, NBFCs, fintechs,
e-commerce, and consumer brands, with clear premium/revenue attribution
• Hands-on experience with
corporate agent licensing, partner on-boarding (online/system-integration and
offline/traditional channels), and compliance-led partnership structures
• Strong commercial acumen
— experience in deal structuring, contract negotiation, and revenue-sharing
models
• Ability to engage and
influence CXO-level stakeholders across partner and internal organizations
• Experience managing
large, multi-stakeholder key accounts end-to-end, including
collections/portfolio health where applicable
• Prior exposure to health
insurance, embedded health benefits, or health-tech partnerships is a strong
plus
• Team leadership or
mentoring experience preferred; comfortable building a function from the ground
up
• Excellent communication,
analytical, negotiation, and problem-solving skills
Benefits
• Be part of a
high-growth, Series B-funded startup with patented technology
• Work at the forefront of
health-tech innovation, trusted by 1000+ companies
• Flat hierarchy,
fast-fail-fast-learn culture
• Attractive compensation
with performance-based incentives and ESOPs
• 360-degree appraisal
process and direct exposure to top management
• Comprehensive medical
benefits, plus fitness perks (Gym, Yoga, Zumba, and more)
