Leads client relationships, business development, pitching, and revenue growth across consumer-focused sectors. Develops and executes experiential marketing, events, activations, rural marketing, retail initiatives, and consumer engagement campaigns. Manages projects, budgets, timelines, vendors, agencies, and cross-functional stakeholders from initial brief through post-campaign reporting. Creates scalable execution frameworks and uses regional and consumer insights to deliver effective campaigns.
Job Description:
Key ResponsibilitiesClient Servicing & Business Development- Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
- Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions.
- Identify new business opportunities and contribute to pitching, proposal development and revenue growth.
- Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.
Experiential & Event Marketing
- Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns.
- Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives.
- Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation.
- Work closely with vendors, production partners and internal teams to ensure seamless execution.
Rural & Retail Marketing
- Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets.
- Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns.
- Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs.
- Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets.
Stakeholder & Project Management
- Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns.
- Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met.
- Track campaign performance and prepare post-campaign reports, insights and recommendations for clients.
- Manage external agencies, vendors and partners to ensure smooth and cost-effective execution.
- 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
- Strong understanding of on-ground activations, experiential campaigns, events and retail marketing.
- Hands-on experience in rural markets, regional activations and consumer engagement programs will be an added advantage.
- Strong client management, business development and stakeholder management skills.
- Ability to develop innovative campaign ideas and translate them into executable solutions.
- Excellent communication, presentation, negotiation and project management skills.
- Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment.
- Willingness to travel extensively for on-ground activations and events, as required.
Location:
MumbaiBrand:
PosterscopeTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
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