The Digital Marketing Specialist will develop and execute marketing strategies in social media, content marketing, and influencer partnerships to enhance brand visibility in the wellness industry. Responsibilities include creating content, managing campaigns, analyzing performance, and staying updated on marketing trends.
Job Description-
xLongevity, a pioneering company in advanced wellness and longevity solutions, is seeking a dynamic **Digital Content Marketer** to join our innovative team. This role offers an exciting opportunity to shape and execute marketing strategies across social media, content marketing, and influencer partnerships, ensuring impactful engagement and brand visibility in the wellness and longevity industry. Please visit our website for more details https://xLongevity.com
Key Responsibilities :
1.Social Media Marketing
- Develop and execute social media strategies to grow brand presence and engagement across platforms (Instagram, LinkedIn, Facebook, etc.).
- Create, schedule, and manage compelling content that aligns with xLongevity’s brand identity and resonates with our target audience.
- Monitor social media analytics to track performance, optimize campaigns, and deliver actionable insights.
2 .Content Marketing
- Plan, write, and edit high-quality content for blogs, newsletters, website updates, and other digital assets.
- Collaborate with the team to produce long-form and short-form content aligned with the company’s positioning as a leader in wellness innovation.
- Work closely with designers and videographers to create multimedia content (videos, infographics, etc.).
3. Influencer Marketing
- Identify and engage with relevant influencers, wellness advocates, and thought leaders to build authentic brand collaborations.
- Manage relationships with influencers, ensuring successful campaigns from negotiation to reporting outcomes.
- Track influencer performance metrics and optimize partnerships based on ROI and engagement.
Campaign Management
- Execute integrated marketing campaigns, combining organic and paid strategies to achieve business objectives.
- Analyze campaign performance and report on key KPIs, suggesting improvements for future initiatives.
Industry Research & Trend Analysis
- Stay updated on wellness, longevity, and digital marketing trends to infuse innovation into strategies.
- Provide competitive analysis and insights to inform marketing tactics.
Domain: Health and Wellness
Qualifications :
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of experience in social media, content marketing, or influencer marketing
- roles, preferably in the wellness, lifestyle, or health industry.
- Proven ability to create engaging content and manage campaigns that drive measurable results.
- Strong understanding of social media platforms, analytics tools, and influencer ecosystems.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, results-driven environment.
- Previous work experience with a consumer health and wellness company
Top Skills
Analytics Tools
Campaign Management
Content Marketing
Influencer Marketing
Social Media Marketing
Similar Jobs
Agency • Marketing Tech
The Performance Media Specialist will oversee, implement, and manage paid media campaigns primarily on platforms like Facebook, Instagram, and LinkedIn. Responsibilities include planning, implementation, optimization, and communicating results based on KPIs. A solid understanding of analytics tools and a creative approach to problem-solving are essential.
Top Skills:
DisplayFacebookGoogle AdsGoogle AnalyticsInstagramLinkedInSemSeoShoppingTwitterYoutube
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
The Senior Category Marketing Manager at Mondelēz International will drive brand growth through tailored marketing strategies, collaborating with teams to ensure product alignment with market demands. Responsibilities include managing promotional campaigns, budgets, and market research, as well as tracking performance metrics and ensuring cohesive marketing efforts.
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
As a Senior Brand Manager at Mondelēz International, you will implement brand portfolio strategies, manage P&L, and lead integrated marketing plans to drive sustainable growth. You'll utilize consumer insights to support business objectives and develop effective marketing communications. Collaboration with cross-functional teams is essential to achieve brand success.
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
