Plan and execute digital marketing strategy to drive website traffic and sales. Manage content, paid social campaigns, SEO, Google Analytics, UX improvements, email marketing, and reporting. Track KPIs, forecast performance, and maintain consistent brand messaging across platforms.
Roles & Responsibilities :
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy and development of e-marketing content and exploration of sales channels
- Develop strategies that drive customers to the product website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Manage the content that the business posts to social media
- Maintain consistent brand messaging throughout all platforms
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media trends
- Stay up to date with the latest technology and best practices
- Measure ROI and KPIs
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Research and forecast future sales and performance trends
- Create email blast campaigns to target key customers
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
Requirements
- Bachelor's degree in marketing or business
- Great problem solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Ability to identify long term trends in data
- Great communication skills
- Experience working with a content management system
- Strong project management skills
Benefits
- Medical insurance for employees
- Wellness programs, mental health support
- Training and development programs
- Recognition programs (awards, appreciation)
- Positive work culture
Office Timing : UK Shift
Location : Mumbai (Wadala)
website : MyHealth.iCareSecure.com
www.appexinnovation.com
Appex Innovation Mumbai, Maharashtra, IND Office
NCP Supremus, 4th Floor, 401-404, Wadala ,Mumbai 400037, Mumbai, India, 400037
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