Job Title: Digital Marketing Executive
Function: Marketing
Reports to: Chief Marketing Officer
Location: Mumbai
Exp: 4+ years
Company Description:
Cedar is a Forbes ranked global management
consulting firm whose heritage includes being part of the founded by the
creators of the Balanced Scorecard. Since 1985, Cedar's teams have been
assisting clients in areas of strategy, process, strategic human capital, and
technology, with a strong focus on the financial services sector www.cedar-consulting.com will tell you more.
Cedar’s group unit, IBS Intelligence
(www.ibsintelligence.com), based in the UK has been the definitive source for
research, news-analysis and advisory specialized in Financial Technology
markets, for over 30 years.
Cedar Hill Capital (www.cedarhill.vc) is an
independent $20mn FinTech venture capital fund with a sharp lens on B2B FinTech
and Financial Services-infrastructure companies. The Cedar FinTech Innovation
Lab in Dubai and Mumbai brings banks & technology companies together with
an opportunity to access the relevant Middle East and India market opportunity.
Role Summary : We are looking for a hands-on Digital Marketing Executive to
manage and grow the digital presence of Cedar Group brands across websites,
social media, email, SEO, digital campaigns, and other online channels. This
role requires an individual contributor who can create content, manage digital
platforms, execute campaigns, perform basic design tasks, and leverage AI tools
to improve marketing effectiveness
Role Description, Competencies, &
Qualifications
- Manage and execute marketing activities across websites, social
media, email marketing, SEO, digital advertising, and other digital
channels.
- Create and publish content including social media posts, blogs,
website pages, newsletters, presentations, and marketing collateral.
- Design and edit basic creatives, banners, infographics, and
campaign assets using Canva, Figma, and similar tools.
- Manage website updates, landing pages, SEO optimization, and
content publishing.
- Schedule, monitor, and optimize content across LinkedIn, X,
Facebook, Instagram, YouTube, and other relevant platforms.
- Track and report on website, SEO, campaign, and social media
performance using analytics tools.
- Conduct social listening, community management, and audience
engagement activities.
- Support paid campaigns across Google, LinkedIn, and other digital
platforms.
- Leverage AI tools for content creation, research, campaign
execution, design support, and productivity enhancement.
- Collaborate with internal teams to ensure consistent branding and
messaging across all digital channels.
- Stay updated on digital marketing trends, tools, AI developments,
and best practices.
- Bachelor’s degree in Marketing, Communications, Business, or a
related field; equivalent professional experience is also valued.
- Familiarity with financial services or FinTech sectors is an
advantage, along with interest in consulting and research-driven
environments.
- Comfort working independently in a fast-paced, data-informed
setting, with strong organizational skills and attention to detail.
