Develops and manages digital marketing strategies and campaigns to increase brand awareness, website traffic, leads, and customer acquisition. Responsibilities include social media management, SEO/SEM, email marketing, competitor analysis, KPI and ROI tracking, content writing, and collaboration with marketing, sales, and product teams. The role is office-based in Mumbai and requires knowledge of digital advertising, web analytics, and current digital media trends.
## Company Overview
Anto Jose is a forward-thinking company that specializes in leveraging digital platforms to drive business growth and brand engagement. We are located in the bustling city of Mumbai, India, and are on the lookout for a dynamic Digital Marketing Manager to join our team.
## Job Description
As a Digital Marketing Manager at Anto Jose, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
## Responsibilities
* Develop and oversee digital marketing strategies.
* Manage end-to-end digital projects.
* Establish our web presence to boost brand awareness.
* Maintain and manage all our social media channels.
* Liaise with Marketing, Sales, and Product development teams.
* Suggest and implement direct marketing methods.
* Suggest strategies and methods for improvement.
* Regularly track and get insights into competitors' strategies.
* Develop and monitor ROI and KPIs.
* Stay up-to-date with digital media technologies and latest trends.
## Requirements
* Proven experience as a Digital Marketing Manager or similar role.
* Excellent understanding of digital marketing concepts and best practices.
* Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
* Working knowledge of ad serving tools.
* Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
* Skills and experience in creative content writing.
* Analytical mindset and critical thinking.
* Excellent communication and interpersonal skills.
* BSc/BA in marketing or relevant field.
## Experience
The ideal candidate will have 0-5 years of experience in a digital marketing role with a proven track record of successful campaign management and SEO strategies.
## Location
This position is based in Mumbai, India. The candidate should be prepared to work from our Mumbai office and collaborate with our dynamic team.
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
