Digital Assets & Growth

Digital Lead Generation & Funnel Ownership

· Build and scale high-quality lead pipelines from website, landing pages, and digital campaigns

· Drive conversion optimization (CRO) across all digital touchpoints

· Design and execute targeted campaigns

· Leverage first-party data and existing client base for cross-sell and upsell opportunities

Martech & Automation

· Own and manage the martech stack ( Marketing automation, analytics tools)

· Build automated journeys across touchpoints

· Integrate systems to ensure seamless lead capture, tracking, and attribution

Website & Digital Assets

· Own website strategy, performance, and maintenance

· Optimize UX/UI for better engagement and lead conversion

· Build high-conversion landing pages and microsites for campaigns

Campaign Management (Performance Marketing)

· Plan and execute multi-channel campaigns (Google, LinkedIn, programmatic, etc.)

· Drive ROI-focused performance marketing

· Manage budgets, agency partners, and performance tracking

Content & Personalization

· Work closely with content teams to drive thought leadership and conversion-led content

· Create personalized journeys for different investor segments

· Ensure alignment with brand and regulatory guidelines

SEO / GEO / AI Discoverability

· Lead SEO strategy to improve organic visibility and inbound leads

· Optimize for AI-led discovery (GEO, LLM indexing, answer engines)

· Continuously track and improve search rankings and visibility

WhatsApp & Direct Engagement

· Build and scale WhatsApp-led engagement and campaigns

· Drive personalized communication journeys for prospects and clients

Analytics & Insights

· Define KPIs across the funnel (traffic → leads → qualified leads → conversions)

· Build dashboards and reporting frameworks

· Use data to continuously optimize campaigns and user journeys