Own B2B demand generation across paid acquisition, email marketing, SEO, website conversion, and integrated campaigns. Manage LinkedIn, Google, and Meta advertising, audience strategy, budgets, testing, nurture journeys, and CRO. Analyze the funnel from lead through pipeline to optimize channel performance and investment. Collaborate with Content, Design, Sales, and other cross-functional teams to generate qualified SaaS pipeline.
Demand Generation Manager
About Solvei8
Solvei8 is a B2B SaaS company building technology for apparel manufacturers globally. Our products help manufacturers improve production visibility, planning, operational efficiency, and decision-making.
We’re looking for a Demand Generation Manager to own and execute campaigns across our B2B growth channels, building a predictable demand generation engine that consistently contributes qualified pipeline to the business.
What You'll Own
● Paid Acquisition: Own LinkedIn Ads, Google Ads, Meta Ads and other paid channels — including audience strategy, campaign setup, budgets, optimization, testing and performance.
● Email Marketing: Own email as a demand-generation channel — including segmentation, campaigns, automation, nurture journeys and conversion.
● SEO & Organic Growth: Own SEO strategy and execution to drive organic traffic and qualified leads.
● Website & Conversion: Own website analytics, landing-page performance and CRO, identifying opportunities to improve visitor-to-lead conversion.
● Integrated Demand Generation: Plan and execute integrated campaigns across these channels, aligned to product, GTM and business priorities, working closely with Content, Design and Sales.
● Performance & Pipeline: Own funnel analysis across Lead → MQL → SQL →Opportunity → Pipeline, using performance data to decide what to scale, optimize or stop.
What We’re Looking For
● 5–7 years of B2B Demand Generation, Growth or Performance Marketing experience, with proven B2B lead generation results, ideally in B2B SaaS or Enterprise SaaS.
● Strong understanding of B2B buying journeys, lead qualification, attribution and marketing-to-sales funnels.
● Strong analytical skills with the ability to diagnose channel performance and make data-led optimization and investment decisions.
● Strong bias toward testing and experimentation.
● Comfortable working independently in a lean environment and collaborating closely with Sales and cross-functional teams.
● Strong communication and stakeholder management skills.
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
