About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & Impact
We are looking for a Business Intelligence and Data Visualization specialist who will assist in the development and maintenance of the reporting infrastructure to help stakeholders gain insights in their advertising campaigns. In this role, he/she will be responsible for retrieving, compiling, and transforming data to create the intelligence layer leading to analysis and optimization of media investments.
Core Responsibilities
- Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel
- Identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
- Monitor data feeds for gaps or failures and action where necessary to resolve failures
- Build and maintain automated data QA workflows using Alteryx
- Update Tableau dashboards based on new/additional requests
- Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
- Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report)
- Troubleshoot any data discrepancies or issues that might occur,
- Fulfill ad hoc data pulls required for client deliverables,
- Manage the QA of data provisioning to MMM vendors or for client data warehouses.
Required Skills / Experience:
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 1 – 3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
- Experience with building dashboards in Tableau is required; knowledge of visual techniques for data analysis and presentation is a plus.
- Experience with Alteryx for business logic design required.
- Power BI.
- Experience working in Cloud environment (Azure, GCP),low priority.
- Experience working with SQL required, experience with Python a plus.
- Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g. Prisma, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred.
- Strong analytical, critical thinking, and problem-solving skills.
- Strong attention to detail.
- The ability to thrive in a fast-paced and deadline-driven environment.
- Strategic Thinker & Doer.
- Curious and excited to learn.
- High sense of accountability and ownership.
- Collaborative with a partnership mindset.
- Strong speaking and written professional communication skills.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Top Skills
WPP Mumbai, Maharashtra, IND Office
Chhatrapati Shivaji Maharaj International Airport Road, Mumbai, Maharashtra, India, 400099
