Lead web analytics and conversion optimization by implementing and validating GA4/GTM tracking, monitoring KPIs and funnels, running A/B tests, building dashboards, and delivering data-driven recommendations to Marketing, Product, and Development teams to improve UX and conversion rates.
At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics Specialist (Web Analytics & Conversion Optimization), you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact.
Key Responsibilities:- Analyze marketing, website, and product performance using GA4, GTM, SQL, and product analytics tools to generate actionable insights.
- Monitor and optimize marketing and product KPIs, customer journeys, conversion funnels, and user behavior to identify growth opportunities.
- Design, build, and maintain dashboards and reports using Looker Studio, Power BI, or Tableau to support business and executive decision-making.
- Lead A/B testing and Conversion Rate Optimization (CRO) initiatives, evaluating results and recommending improvements.
- Implement, validate, and maintain event tracking, conversion tracking, and analytics frameworks to ensure data accuracy and consistency.
- Partner with Marketing, Product, Engineering, and leadership teams to translate data into strategic recommendations and measurable business outcomes.
- Ensure data quality through validation, troubleshooting, and reconciliation across multiple data sources.
- 6–8+ years of experience in digital, marketing, product, or web analytics.
- Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event and conversion tracking.
- Proficiency in SQL, Microsoft Excel, and at least one visualization tool (Looker Studio, Power BI, or Tableau).
- Hands-on experience with A/B testing, Conversion Rate Optimization (CRO), customer journey analysis, and funnel optimization.
- Experience implementing, validating, and troubleshooting analytics frameworks while ensuring data quality.
- Strong understanding of marketing and product KPIs, attribution, user behavior, and performance analysis.
- Excellent analytical, problem-solving, and communication skills, with the ability to present actionable insights to cross-functional teams and executive stakeholders.
- Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field.
- Experience with Heap, Amplitude, Mixpanel, or other product analytics platforms.
- Experience analyzing backend/product event data and customer lifecycle metrics.
- Experience with cloud data warehouses such as BigQuery, Snowflake, or Redshift.
- Knowledge of advanced analytics techniques, including cohort analysis, retention analysis, and marketing attribution models.
- Familiarity with digital marketing platforms (e.g., Google Ads, Meta Ads) and CRM or marketing automation tools.
- Google Analytics or other relevant analytics certifications.
- Remote
- Full-time
Similar Jobs
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Leads commercial finance partnering for East India, Nepal, and Bangladesh. Responsibilities include budgeting, forecasting, performance management, revenue and pricing analysis, trade investment and profitability management, financial governance, reporting, team leadership, stakeholder influence, and finance process transformation through standardization and automation.
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Provides PMO coordination, governance, reporting, and documentation support for a Third-Party Risk Management remediation workstream. Responsibilities include maintaining project plans, RAID logs, action trackers, dependencies, and governance artifacts; preparing status reports and stakeholder updates; coordinating meetings, minutes, and follow-ups; tracking milestones and escalating issues; and supporting cross-functional stakeholders in a transformation environment.
Top Skills:
ClarityExcelJIRAMs ProjectPowerPoint
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Analyze business and user requirements across financial services value streams, define technical requirements, develop cloud solution options, and manage business and IT stakeholders. The role requires understanding existing framework capabilities, complex data models, cross-functional solution design, clear documentation, team coordination across regions, and familiarity with the SDLC from design through testing and implementation.
Top Skills:
Google Cloud Platform
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
