Develop and refine AMINU’s content strategy across channels by translating complex skincare and scientific concepts into clear, engaging communication. Build the brand’s evolving Content Brain, including voice, messaging, audience insights, prompts, examples, and channel guidelines. Use ChatGPT, Claude, Gemini, and other AI tools to create, review, test, and improve content workflows while ensuring accuracy, relevance, quality, and brand alignment.
About the Role
We're looking for a thinker first, writer second who is excited about using AI to build smarter, story telling and more scalable content for AMINU.
At AMINU, we work with complex ideas around skincare, science, ingredients and ageing. Our job is to understand these deeply and turn them into communication that is simple, interesting and relevant.
You'll work closely with the founders to understand what we want to communicate, who we're speaking to, and how AI can help us create better content across channels. The ultimate goal is to build and maintain an evolving Aminu Content Brain, including brand voice, messaging principles, audience understanding, approved language, examples, channel-specific rules and learnings from previous work.
What You'll Do:
- Understand AMINU's brand, products, audience and point of view.
- Identify what we should say, who we should say it to, and why it matters.
- Turn complex skincare and scientific ideas into clear communication.
- Develop the right message, tone and format for different audiences and channels.
- Use AI tools like ChatGPT, Claude and Gemini as part of the content creation process.
- Build and refine prompts and AI workflows for different content requirements.
- Create and maintain a library of brand knowledge, prompts, examples and learnings.
- Review AI outputs for quality, accuracy, relevance and brand fit.
- Test, learn and continuously improve how we use AI for content.
- Stay updated on new AI tools and ways to improve the content process.
What We're Looking For:
- A thinker first who starts with "what are we trying to say?" rather than "how should I write this?"
- Strong curiosity and ability to understand complex subjects quickly.
- Good synthesis and problem-solving skills.
- Strong communication judgement of what makes communication clear, interesting and human. And a good sense of tone.
- Strong interest in AI and willingness to deeply experiment with LLMs and AI workflows.
- Analytical and iterative mindset—you enjoy continuous testing, refining and learning. You don’t settle for “OK”.
- Background in content, brand, marketing, strategy, human psychology or advertising is a plus.
- Beauty/skincare experience is not mandatory.
Please note: This is a content strategy and AI-native content role, not a software development or AI engineering role.
Other Details
- Location: Kandivali West, Mumbai — In-office only
- Compensation: Open to conversation based on experience and skills
AMINU Mumbai, Maharashtra, IND Office
Mumbai, India
Similar Jobs
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Business Analyst responsible for analyzing and translating business requirements into functional specifications and user stories for Avaloq-based wealth management platforms. The role supports digital transformation initiatives, collaborates across business and IT teams, manages stakeholders, and operates within Agile delivery environments using Jira and Confluence. Experience with global multinational banks is preferred.
Top Skills:
AgileAvaloqConfluenceJIRA
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Manage end-to-end transaction banking and retail payments projects within the BFSI sector, including compliance and regulatory initiatives. Lead Agile delivery, ISO 20022 payments projects, stakeholder communications across multiple geographies, release cycles, delivery management, RAID tracking, escalations, and senior stakeholder engagement. Mobile release management experience is preferred.
Top Skills:
AgileConfluenceIso 20022JIRA
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Business Analyst responsible for payments and digital journey initiatives within retail and global banking. The role involves requirements elicitation, backlog and Agile delivery management, customer channel analysis, MVP prioritization, epics and user stories, stakeholder alignment, market and As-Is analysis, solution walkthroughs, implementation support, and coordination across business, technology, operations, risk, legal, compliance, and UX teams.
Top Skills:
ConfluenceJIRA
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
