Consultant - Performance Marketing

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 22 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.

Role in a Nutshell:

• As an Ad Platforms Consultant, you will be responsible for the end-to-end execution and management of paid campaigns across key digital platforms, including LinkedIn, Google, Meta, Reddit, and YouTube. 

• Your primary focus will be translating ad copies into high-quality visual assets using Figma templates and ensuring the seamless technical execution and monitoring of campaigns to drive consistent performance. 

• You will work closely with the design and performance marketing leads to ensure all creative assets align with brand standards and campaign objectives.
   

Desired Experience:

• Technical Skills: Proficiency in using Figma to convert ad copy into banners using pre-defined templates is essential. 

• Platform Expertise: Hands-on experience executing and managing ads on LinkedIn, Google, Meta, Reddit, and YouTube. 

• Monitoring & Optimization: Strong ability to monitor live campaigns, troubleshoot delivery issues, and ensure all tracking is functioning as expected. 

• Attention to Detail: Meticulous approach to ad operations, ensuring creative assets, links, and targeting parameters are accurate before launch.

• Domain Expertise: Experience in B2B SaaS and developer marketing is highly desirable. Deep understanding of B2B sales funnels and the unique challenges and opportunities in this sector.

• Creative Skills: Strong copywriting skills with the ability to create persuasive and engaging ad content.

• Communication: Excellent verbal and written communication skills with the ability to convey complex concepts clearly and effectively. Collaboration skills to work with different functions and teams.
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What will you do:

• Campaign Execution: Set up and launch campaigns across LinkedIn, Google, Meta, Reddit, and YouTube, ensuring all settings align with the strategic plan. 

• Ongoing Monitoring: Conduct daily checks on active campaigns to ensure they are running smoothly, meeting budget requirements, and delivering as expected. 

• Ad Operations: Manage the technical aspects of ad uploads, including tracking URLs, UTM parameters, and lead form integrations. 

• Quality Assurance: Perform rigorous QA on all ad units to ensure visual integrity and functional accuracy across different devices and platforms.

• Optimisation & Analytics: Continuously optimize campaigns to improve performance and achieve KPIs. 

• Creative Asset Production: Use provided Figma templates to transform approved ad copy into platform-ready ad banners and visuals. 

• Market Research: Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions and keep our campaigns ahead of the curve. Identify new avenues and channels for BrowserStack to leverage to reach our target audience.