Client Lead – Data & Audience Strategy

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Absolute Must

• 12+ years of overall  experience
• Digital Planning and analytics background –
• Working on custom audience segments developed from owned asset audiences and platform cohorts
• Worked on first party data audiences and owned platforms
• Understanding of business strategies, growth marketing
• Worked on performance campaigns for portals and apps
• Some experience in Data Science and Analytics

Nice to Have:

• Implementation expert of GA, A/B Testing
• Deloitte /PwC / Accenture / EY digital background – independent consulting
• GA experience preferred exposure to Google marketing platform, google tag manager, google optimize
• Good to have GCP and Big query
• SQL background (can learn adh and other products with this background)
• A/B testing experience
• Someone with global delivery centres, who has talked to the client, stakeholder management
• Working knowledge of Digital media platforms and plans

What Will The Person Do?

• Ensuring data integration both from a planning perspective, ensuring scaling and relevant deployment
• Data first planning across brand portfolio and efficiency optimization
• Drive audience solutions like ADH and Bridge for planning and deployment
• Integration of CRM and CDP from an audience lens across brand plans
• Use of analytics for audience building and prioritization
• Building and operationalizing the FPD architecture (collection, enrichment , deployment ,measurement etc )
• Institutionalization of Digital measurement and analytics practice for brands
• Setting up of digital kpi’s both from a short term and long term standpoint
• Understanding of full funnel journeys especially for digital first brands
• Off platform and on platform attribution
• Understanding of outcomes and integrating it back into planning
• Understanding of platform audits and highlighting relevant action
• Defining tagging strategy both from a paid and on owned media lens
• CDP and DCR testing from an analytics standpoint

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.