Lead the commercial strategy and growth of biological agricultural inputs, including biofertilisers, biostimulants, and organic soil conditioners. Build distributor, dealer, retail, and institutional networks; secure major B2B contracts; manage pricing, portfolios, and supply alignment; and lead regional sales, agronomy, and marketing teams. Drive farmer education, market penetration, regulatory coordination, and achievement of substantial revenue goals across agricultural markets.
The CCO designs and executes the company's commercial roadmap to transition traditional farming markets over to biological alternatives.
Strategic Market Positioning
- Commercial Strategy: Develop and execute the long-term commercial strategy to launch and scale bio fertilisers, bio stimulants, and organic soil conditioners.
- Market Penetration: Identify high-potential geographic regions and crop segments to transition B2B clients from chemical fertilisers to biological inputs.
- Pricing & Portfolio Management: Structure value-based pricing models that align with farming seasonal lifecycles and competing chemical products.
Sales & Distribution Channel Management
- Dealer Network Expansion: Build and scale robust institutional distributor, dealer, and retail networks across rural and semi-urban agricultural hubs.
- B2B Partnership Development: Secure high-value supply contracts with large-scale corporate farms, government agricultural boards, and institutional sugar cooperatives.
- Supply Chain Alignment: Collaborate with logistics and manufacturing teams to ensure product availability aligns with seasonal crop plantation windows.
Team Leadership & Brand Awareness
- Cross-functional Leadership: Lead and mentor the regional sales, agronomy support, and corporate marketing teams to meet performance KPIs.
- Farmer Education & Marketing: Drive demand through technical field-demonstration campaigns, extension services, and localised trust-building marketing initiatives.
- Regulatory & Compliance Liaison: Work alongside legal teams to navigate biological registration, environmental quality standard certifications, and government subsidy policies.
Requirements
The role requires a rare blend of high-level agricultural domain knowledge and seasoned corporate commercial acumen.
Education
- Primary Degree: Bachelor’s degree in Agriculture, Agronomy, Agricultural Business, Microbiology, or a closely related science discipline.
- Advanced Degree: Master’s in Business Administration (MBA) in Marketing, International Business, or Agribusiness Management is highly preferred.
Experience
- Industry Tenure: Minimum of 20 to 25 years of executive-level experience in the agricultural input sector (fertilisers, crop protection, seeds, or biological).
- Leadership Track Record: Proven history of scaling commercial pipelines, managing multi-regional sales structures, and delivering multi-million dollar revenue goals.
Core Technical & Soft Skills
- Agri-Input Domain Knowledge: Clear understanding of bio fertiliser types (e.g., Rhizome, Azotobacter, PSB), soil microbiology, and sustainable farming challenges.
- Financial Acumen: Advanced skills in commercial budgeting, credit control management for distributor networks, and forecasting macro-market margins.
- Regulatory Understanding: Familiarity with national fertiliser control orders, bio-safety compliance norms, and organic certification frameworks.
- Relationship Management: Exceptional negotiation skills to engage with corporate agribusiness stakeholders, ag-tech startups, and rural cooperative unions.
Benefits
Budget is not a constraint for the right candidate
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