The Business Development Manager drives solution selling and account management, targeting key industries and engaging with senior leaders to identify opportunities and close deals. Responsibilities include strategic planning, needs analysis, funnel management, and building long-term relationships with decision-makers.
The business development associate will drive solution selling across all our product lines (FIS, FPI, FRS and IG) by positioning integrated hardware, software, and services from our product basket. The role combines consultative sales, application understanding, and strategic account management to identify high‑value opportunities, shape requirements, and close complex deals. The associate requires deep industry knowledge, strong executive presence, and the ability to orchestrate technical/commercial stakeholders and deliver measurable results.
Key Responsibilities
- Strategic Prospecting & Planning: Develop and execute a comprehensive business development strategy to target key industries such as process industries like metals, cement, chemicals & fertilizers, automotive etc. Identify high-potential accounts and market gaps
- Solution Selling & Needs Analysis: Engage with senior leaders in these organisations and conduct thorough needs assessments. Translate complex technical requirements into compelling value propositions
- Funnel Management & Forecasting: Manage the entire funnel from lead generation to closure. Maintain accurate forecasting and funnel hygiene
- Technical Collaboration & Proposal Development: Work closely with the product team to architect customized solutions
- Market Intelligence: Serve as the voice of the customer internally, providing feedback on market trends, competitive landscape, and client needs to inform future product development and go-to-market strategies
- Relationship Management: Build and nurture long-term, trusted relationships with key decision-makers and influencers within target segments. Represent the company at industry trade shows, conferences, and technical seminars.
Qualifications & Experience
- Education: Bachelor’s degree in engineering (Electrical, Electronics, Instrumentation, Mechanical) or a related technical field. An MBA or equivalent business qualification is a plus.
- Experience:
- Minimum of 5-10 years of experience in technical sales, business development, or field application engineering within the Test & Measurement, industrial automation, or instrumentation industries.
- Proven track record of success in "solution selling" or consultative sales models,
Top Skills
Business Development
Hardware
Services
Software
Solution Selling
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