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Title: Business Analyst, Marketing
Location: Remote India
Reports To: Sr. Business Analyst, Marketing & Affiliates
Schedule: 3pm - 12am IST Hours
About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals.
HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
About the role:
We are seeking a results-driven Business Analyst to support the Marketing Team with insightful analysis, performance tracking, and strategic recommendations. The ideal candidate combines strong business acumen, analytical expertise, and proficiency in data visualization tools to drive measurable outcomes. This role offers significant opportunities for professional growth, with the potential to influence high-impact marketing strategies in a fast-paced environment
Who You Are:
- As a Business Analyst, you will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies. You are a proactive problem solver who thrives on uncovering insights, identifying trends, and creating actionable recommendations to meet business objectives. Collaborating cross-functionally with teams from Marketing, Affiliates, Finance and Product, you ensure seamless integration of data insights with business strategy.
- A successful candidate is both analytical and business-savvy, capable of translating complex data into clear, impactful narratives. You possess strong technical skills in data visualization, backend analytics, and UI/UX design, combined with a sharp understanding of marketing trends, and campaign performance. Your ability to bridge the gap between data and strategy while managing stakeholders and delivering high-impact solutions sets you apart.
- This role is an excellent fit for a data-savvy problem solver who thrives at the intersection of business strategy and data analysis.
What You’ll Do:
- Track and analyze the conversion of traffic into leads and customers.
- Identify bottlenecks and suggest strategies to improve conversion rates.
- Analyze website traffic data to uncover patterns and trends.
- Provide actionable insights into user behavior and audience segmentation.
- Evaluate the performance of advertisement campaigns.
- Calculate ROI on marketing dollars spent and recommend optimizations.
- Track and analyze the cost and ROI of events to assess their contribution to business goals.
- Ensure accurate tracking of marketing touchpoints across customer journeys to enable precise attribution modeling.
- Monitor and validate the consistency and integrity of event data across systems.
- Prioritize strategic business analysis, emphasizing actionable insights.
- Bridge the gap between data and business strategy to drive measurable outcomes.
- Collaborate closely with Marketing, Product, and Data Engineering teams to align with business objectives.
Conversion Tracking:
Traffic Analysis:
Campaign Efficiency:
Events:
Data Attribution:
Key Focus Areas:
What You’ll Bring:
- Minimum 5–7 years of experience in business analysis, business intelligence, data analytics, strategic data analysis, visualization, storytelling. or a related field.
- Proven track record of working with marketing strategies, or campaign performance analysis.
- Experience working in product-focused SaaS companies.
- Familiarity with digital marketing, marketing funnels, audience segmentation, and campaign performance metrics or tools like Google Analytics.
- Strong ability to analyze data, interpret trends, and provide actionable insights.
- Experience with metrics related to traffic, trials, conversions, and performance tracking.
- Familiarity with UI/UX principles to create intuitive dashboards and reports.
- Ability to connect data insights to business objectives and drive value-added recommendations.
- Visualization Tools: Proficient in Tableau, Google Data Studio, or similar front-end platforms.
- Backend Tools: Strong knowledge of Snowflake, SQL, and other relational database systems for data extraction and manipulation.
- Data Processing: Experience with Excel, Google Sheets, is required.
- Wireframing Tools: Familiarity with wireframing or prototyping tools like Figma, Adobe XD, or Balsamiq for collaborating on user-centric dashboard designs is a plus.
- Excellent verbal and written communication to articulate insights and influence decision-making.
- Strong stakeholder management skills to align with business priorities.
Analytical Prowess:
Technical Expertise:
Communication Skills:
EEO Statement:The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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