Job Description:
Lead the design and implementation of scalable Braze solution.
Develop and optimize data models, audience segmentation, and automation strategies.
• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development – experience in writing SQL or debugging database queries
Work with REST/SOAP APIs, FTPs, and external data sources.
Conduct code reviews and enforce development best practices.
• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.
6+ years in Marketing Automation Platforms
At least 3-4 years in implementation ( Adobe, Marketing automation Experience)
At least 2-3 years Braze Experience
Must Have Skills :
Experience in Braze platform implementation or Partner Led Onboarding
SQL – joins, complex queries, etc.
Experience in API Integrations
Good communication skills
Braze Certifications( At least Developer has to to be there)
Good to have Skills :
Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
Programming experience (Javascript / Java / VB / C# / PHP)
Braze Partner Led Onboarding experience
Shift Timing :
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
BengaluruBrand:
MerkleTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
