At MEE, we have always believed in the importance of building a great organization culture . Our Company and brand is all set to become the largest brand in the Fuel Business . We have high aspirations for the future and acquiring the right talent is paramount. We believe in being performance driven through the lens of humanity.Our Organization is looking forward to Hire for various positions.Our team is small but mighty, and has experienced great success to date based on our collective belief in the ability of the MEE Brand to enhance the connections we have with retailers through thoughtful experiences. We strike at being the most progressive fuel retailers.
From conceptualising , planning and now on the mode of implementation. We are Launching 4000 Fuel Station in 12 states, Pan India in the next 18 months projection. And yet we know we have miles yet to go and were always looking for like minds to help us get there.
Job DescriptionBrand& Strategy - Manager
Primary Location: Mumbai
My Eco Energy - Marketing
Our Organization is looking forward to Hire "Brand& Strategy - Manager"
Key Responsibilities:
Marketing
o The Brand Manager will be responsible for the business results of product portfolio. This responsibility will exist throughout the product life cycle from idea through development, launch, operation and end of product life.
o To prepare marketing strategy for key operating markets to improve secondary sales, to launch new products; to understand the impact of marketing campaigns, to analysis sales trend of various regions, to analyze competitors & their activities.
o To Manage Product Portfolio and monitor the overall performance of the product(s) in the portfolio, determine the opportunities, prioritize and select opportunities, determine scope and complexity, execute an then evaluate.
o To assess existing product performance by collecting and tracking the results of the product according to expectations as well as identifying and implementing course corrections in response to issues that evolve.
o To perform portfolio assessment to determine the current and future state of existing products within the portfolio and to evaluate existing products and products under development to ensure that portfolio returns are met.
o To identify opportunities for portfolio improvements. To identify, capture and document opportunities that will result in an enhancement to the portfolio and will yield improved business results.
o To develop product positioning that shall involve doing competitor analysis, deciding which products to position and then finally positioning the products according to the analysis.
Responsible for Product Development:
To give Suggestions to develop new products after studying the usage of the customers and analyzing the market dynamics.
o Responsible for New Products Introduction: Conducting market study, market share analysis, competitor analysis, and then introducing the new products in the market.
o To define more specifically the scope, projected results, impact, and resource requirements associated with the opportunity and create business cases for identified strategic opportunities
o To develop / update product costing and pricing to have accurate and proactive knowledge of customer wise / SKU wise contribution for assigned product.
o To develop and modify pack designs for different product categories based on the portfolio assessment.
o To carry out product evaluations, reviewing of the products and product empanelment.
Consumer/Competitive Behaviour
o To collect and analyze competition Information: Examining the pricing, margin given to dealers, Market Operation Price (MOP), Pay outs, Promotional schemes adopted by various competitors.
o To conduct Market Analysis: Gathering competitor information, tracking the competitors, carrying out market share analysis, reading the consumer and market trends.
People Management
o Responsible for proactive communication with senior management on the products, its performance and any major issues or changes in the market or competition.
o Responsible for obtaining Senior Management Team approval and funding for proposed strategies and plans.
o To work in close coordination with key sales and marketing personnel of different regions for market development to ensure future growth.
o Responsible for critical interfacing internally with logistic department, Manufacturing, Sales and Finance for feasibility checks for the introduction of new products or change the existing product portfolio.
MIS & Commercial
o To prepare monthly MIS report on the performance of the existing product portfolio, competitors portfolio, desired changes, etc.
o To proactively implement audit guidelines in the context of price circulars, scheme communication / approval, credit notes, monitoring, documentation of the same.
QualificationsBBA/MBA
Additional InformationMEE is looking for someone enthusiastic, creative , Independent leader who can add in values to the organization .
Ideal Candidate would be someone :-
Product Focus
Is alert and sensitive to hidden/unrevealed customer needs; recognizes the need for action to respond to emerging market situations
Uses creativity to come up with newer strategies of marketing and ensures their execution
Is updated about the ongoing and future marketing trends and strategies of competitors
Proactively defines and drives the customer strategies and goals to be achieved by employees
Evaluates the customer satisfaction measure and take corrective action as and when required.
Encourages team to develop and maintain partnerships with customers
Influencing Others
Presents facts, analysis, and conclusions or solutions in a way that demonstrates command of content; factors in perspectives and interests of the audience; and shows what's in it for them or what meets the common good.
Approaches a situation or problem by defining the problem or issue; determining its significance; and using logic and intuition to arrive at conclusions or decisions.
Analyses competitor behaviour, products and processes and uses inference to improve current processes.
Strategy Management
Sets clear goals for the strategy and ensures its correct and timely execution
Has thorough understanding of market trends, including opportunities and activities of competitors and analyzing markets and their needs.
Has in-depth knowledge in different mode of advertisements and promotions and a thorough understanding of the target markets to be tapped.
Deals firmly and promptly with media partners performance problems by diagnosing, developing solutions, and monitoring progress while keeping upper level management informed.
Leadership
Acts as a role model for the entire team by proving by actions
Does long-term coaching for developing people as future leaders and strongly believes in people development
Anticipates, plans and adapts to all types of internal and external change
Communicates a compelling vision to the entire team and ensures its execution
Communicates the vision in a manner that generates excitement, enthusiasm and commitment to the team mission.
Key Account Management
Maintains a long term perspective in forming partnerships with customers
Identifies, communicates and implement best practices which will successfully impact multiple stakeholders within multiple sites
Integrity
Adheres to organizations core values, behaviours, and expectations
Admits mistakes
Seen as direct, and truthful individual
Acts honestly and professionally
Respects others and their ideas
Promotes and establishes trust
Innovation
Brings in creativity to facilitate innovation in the marketing strategies and evaluate advertisement effectiveness
Drives discussion and idea generation to encourage innovative ideas in others
Is flexible and adaptable
Communication
Commands attention and respect
Effectively articulates information orally to large and small groups
Effectively conveys concepts through presentations, reports, and other written forms
Coaching and Advising
Provides appropriate environment to give and take feedback, and ensures feedback is objective, constructive and timely
Counsels others through difficult issues or new territory
Conflict Management
Uses appropriate interpersonal styles and methods to reduce tension or conflict between two or more people.
Deals effectively with others in an antagonistic situation.
Finds agreement on issues and follows through on implementation.
Assessment and Evaluation
Prioritizes problems in terms of strategic and possible long term impacts
Performs complex analysis to assess problems, identify solutions and design success measures; monitors the effectiveness
Able to make decisions in a timely manner and under tight deadlines
Continuous Learning
Proactively seeks performance feedback and makes effort to develop own and others performance and learning
Encourages team to share knowledge and learn from each other
