Job Description Summary:
The Brand Lead is a pivotal role within the Commercial team, reporting directly to the Head of Commercial. This role is responsible for spearheading all marketing activities related to the launch and growth of a new product for Phenylketonuria (PKU) in Japan. It is a hands-on, individual contributor role requiring strategic oversight and operational execution to ensure a successful product launch and sustained market presence.
The Brand Lead collaborates closely with internal cross-functional teams and external stakeholders, including healthcare professionals (HCPs), patient organizations, and vendors, to develop and implement effective brand strategies. The role is key in delivering innovative solutions, aligning with global and regional strategies, and driving exceptional patient and market outcomes.Job Description:
Responsibilities include:
Strategic Brand Leadership
- Develop and execute a comprehensive brand plan, including forecasting, strategic positioning, and tactical planning.
- Adapt global strategies to the Japanese market, ensuring alignment with local regulations and market needs.
- Lead launch readiness activities, including pre-launch planning, stakeholder engagement, and preparation of all necessary marketing resources.
- Identify key success factors and potential risks associated with the launch and develop mitigation strategies.
- Operational Execution
- Create marketing materials such as brochures, detail aids, patient leaflets, and explanatory meeting slides.
- Plan and manage congress activities and coordinate patient support programs to enhance product visibility and impact.
- Conduct market analysis and competitive intelligence to identify growth opportunities and address challenges.
- Ensure organizational readiness for the launch, including cross-functional coordination with commercial, regulatory, and medical teams
Stakeholder Engagement
- Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders.
- Represent the product and the company at industry events, congresses, and meetings.
- Cross-functional Collaboration
- Collaborate with internal teams, including Medical Affairs, Regulatory, and Sales, to align marketing activities with broader organizational goals.
- Ensure compliance with local regulations and company SOPs in marketing initiatives.
- Additional Responsibilities
- Continuously assess and mitigate risks while embracing opportunities to innovate in a challenging market environment.
- Perform other tasks and assignments as directed by management.
Requirements of the role include:
- Bachelor’s degree in a relevant field (e.g., Business, Marketing, Life Sciences). An advanced degree (MBA or similar) is a plus.
- Minimum 5 years of marketing experience, including hands-on involvement in the launch of a new product (not limited to additional indications or dosage forms).
- Experience in rare diseases is a strong plus.
- Proven expertise in brand planning, forecasting, and tactical marketing execution.
- Hands-on experience creating marketing materials and managing congress activities.
- Demonstrated success in developing and managing patient support programs is a plus.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Excellent communication and presentation skills, with fluency in English and Japanese.
- Strong analytical skills to interpret market data and translate insights into actionable strategies.
- Passionate and innovative, with a willingness to take calculated risks and explore new approaches.
- Self-motivated and able to thrive in a fast-paced, entrepreneurial environment.
EEO Statement:
PTC Therapeutics is an equal opportunity employer. We welcome applications from all individuals, regardless of race, color, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, sexual orientation, gender identity, gender expression, disability, veteran status or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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