Crop.photo by Evolphin
B2B Saas PPC Strategist & Consultant - Linkedin Ads ( Consultant Role)
Be an Early Applicant
Advise two B2B SaaS brands on Google Search and LinkedIn campaign strategy, including structure, keyword intent, audience targeting, funnel stages, ad reviews, creative briefs, and optimization. The consultant provides strategic guidance and recommendations while the in-house team executes campaign changes and produces assets. The engagement begins at 3–5 hours weekly with potential for an ongoing advisory retainer.
About us
We run two B2B software brands, Crop.photo and Evolphin.com. Each serves a different audience, has a different deal size and needs its own campaign strategy.
Our in-house team already handles positioning, messaging, design and campaign execution. We’re not looking for an agency, and we don’t want anyone to take the work over. We want an experienced PPC strategist who works directly with us, challenges our thinking and helps us make better decisions.
What you’ll do
Our draft campaigns are ready for review, and we want to launch quickly. You’ll advise on:
- Google Search: campaign structure, keyword selection and matching to search intent.
- LinkedIn targeting: audience segmentation and targeting filters for each brand.
- Funnel planning: a three- or four-stage funnel, with the right LinkedIn ad format and offer for each stage.
- Ad review: auditing our existing ads and pointing out what needs to improve.
- Creative briefs: briefing our team on any new creative or messaging needed.
- Optimisation: monitoring early results and recommending what to stop, adjust, test or scale.
Our team makes the changes and produces the assets. What we want from you is experience, judgement and honest input.
Requirements
- Engagement
- Hourly, 3–5 hours per week to start.
- If we work well together and see progress, we’d like to move to an ongoing monthly advisory retainer.
- Short weekly calls, plus calls as needed. You’ll need to be available within one of these windows: 8:00 a.m. – 2:00 p.m. PT or 8:00 – 9:00 p.m. PT.
- Requirements
- Strong, hands-on experience with Google Search Ads and LinkedIn Ads.
- Prior B2B SaaS campaign experience.
- You personally do all the work, with no employees or subcontractors.
- A 100% Upwork Job Success Score and meaningful work history.
Similar Jobs
Events • Food • Travel • Hospitality • Hotels & Resorts
Manage daily food and beverage operations across designated outlets, ensuring quality, service excellence, guest satisfaction, regulatory compliance, and profitability. Oversee planning and cost controls, monitor feedback, improve guest experiences, and supervise, coach, and develop team members. The role requires hospitality education, 5–7 years of food and beverage operations experience, leadership skills, POS and inventory-management familiarity, and fluent English.
Top Skills:
Inventory Management ToolsPos Systems
Cloud • Software
Lead complex customer investigations involving cloud services, network data, logs, and product behavior. Coordinate escalations with Engineering and Product, recommend fixes, create automation and documentation, mentor engineers, and support customers through scheduled 24-hour coverage. Diagnose technologies including DNS, HTTP/HTTPS, TCP/IP, routing, proxies, authentication, and SSO.
Top Skills:
APIsAuthenticationCiscoCloud ServicesContainersDnsHTTPHttpsJavaLinuxLogsMonitoring DataNetwork TracesProxy ServersPythonRoutingSaaSSingle Sign-OnTcp/IpThousandeyesVirtual Machines
Events • Food • Travel • Hospitality • Hotels & Resorts
Manages corporate and group hotel accounts, develops new business, drives room, catering, and food-and-beverage revenue, and oversees the full sales cycle. Responsibilities include client outreach, site visits, proposals, pricing, contract negotiation, account fulfillment, sales performance analysis, and strategic planning. The role also supervises, coaches, and supports sales team members while coordinating with hotel departments to ensure client satisfaction.
Top Skills:
DelphiMarket Planner SurveyOnqSalesforce
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
