Audience Data Analyst

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

We’re looking for a data-driven Marketing Analyst to join our Audience Strategy team. This role sits at the intersection of marketing, data, and technology, playing a critical role in ensuring the right messages reach the right audiences at the right time through multiple channels including Salesforce Marketing Cloud, Market, and others. This role is ideal for someone who thrives on working with large datasets, has a strong grasp of audience segmentation and marketing execution, and enjoys translating insights into action. You’ll play a critical part in how we shape our audience strategies across global campaigns.

What You’ll Do on a Typical Day:

• Develop and maintain audience segmentation strategies across first-party and third-party data sources

• Partner with marketing and campaign teams to define and refine audience definitions aligned to strategic goals

• Collaborate with CDP and martech platform owners to deploy audience segments to activation platforms (e.g., email, paid media, web personalization)

• Support the build, QA, and deployment of audiences in Salesforce Marketing Cloud (SFMC), working closely with campaign execution teams

• Perform exploratory data analysis (EDA) on customer, prospect, and intent data to uncover behavioral and demographic patterns

• Create audience dashboards and reporting that track size, engagement, and performance of target segments

• Ensure data quality, hygiene, and consistency across platforms used for segmentation and targeting

• Translate business objectives into data requirements and work cross-functionally to implement audience use cases

• Stay current on privacy regulations and ensure compliance in audience design and activation practices

What We’re looking for:

• 4-6 years of experience in a data, analytics, or marketing operations role (audience strategy experience preferred)

• Strong proficiency in SQL; experience with Python or R a plus

• Experience working with CDPs (e.g., Adobe RTCDP, Segment, Salesforce, BlueConic) or DMPs

• Experience with Salesforce Marketing Cloud (Email Studio, Contact Builder, and/or Automation Studio preferred)

• Familiarity with BI tools (e.g., Tableau, Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)

• Understanding of digital marketing channels, campaign tracking, and lead lifecycle metrics

• Excellent communication skills; able to distill complex data into clear, actionable insights

• Experience working in cross-functional environments with marketers, analysts, and technical teams

Location

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!