Lead PR-focused integrated marketing communications accounts: provide client counsel, oversee program design-to-delivery, manage budgets/financials, drive media engagement, grow business through pitching and client development, and coach and mentor junior staff.
An Associate Vice President with a PR specialization for the Integrated Marketing Communications
unit takes a leadership role for key accounts with minimal guidance from seniors or the Business Unit
Lead. Taking an integrated view across clients’ marketing communications efforts, he/she is able to
provide client counsel and oversee program conceptualization to delivery, while leading and driving
account teams. Additionally, he/she is expected to develop new business, including nurturing
relationships with both existing and potential clients, and the creation and presentation of proposals.
He/she has a role to play in providing coaching, mentoring and guidance to junior staff.
KEY RESPONSIBILITIES
1. Account Management
• Manage all aspects of PR and integrated accounts and projects, including planning, execution,
reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to
key clients
• Design, plan and manage PR and integrated comms programs working with remote teams
• Develop a deep understanding of clients’ businesses to develop relevant communications
strategies and plans
• Lead, inspire and drive account teams, providing direction and next steps, ensuring quality
standards and meeting of deadlines
• Maintain efficiency of the account by ensuring work distribution and team members’ growth and
development
• Ensure the right resourcing and support for the accounts and discuss with Senior
Manager/Business Unit Lead on any need for adjustments
• Provide guidance to junior team members on timeline management and other processes
• Manage all aspects of media engagement, including securing of media interviews, setting up
media roundtables/press conferences and other media engagements
• Oversee and contribute to the development of PR and integrated comms material, including
articles, press releases, briefing documents, eDMs, podcasts, video scripts, etc, by providing
overall guidance, edits and final approval
• Ensure and maintain accurate and timely records for financial reporting
2. Business Development
• Build strong client relationships and play an active role in growing client accounts organically
• Actively contribute to new business lead development and pitching
• Able to lead a team to conceptualize, develop and present new business proposals
3. Leadership & Management
• Be a true ambassador for our company culture and live by “Work Hard, Play Nice” FINN value
• Lead by example and provide coaching, guidance and motivation to junior staff
• Demonstrate in-depth knowledge of clients’ businesses and industries
• Demonstrate an excellent understanding of other areas of expertise within the business and
actively share knowledge with clients and colleagues
• Take personal responsibility for investing in own development, seeking opportunities to gain
knowledge and broaden skills
ROLE SPECIFIC SKILLS/ATTRIBUTES
Hard skills
• Understanding of public relations and marketing operations processes, with an emphasis on PR
• Confidence in providing day-to-day counsel on client’s integrated communications programme
• Capable of account planning and providing strategic inputs to plans, working with senior team/BU
leads
• Ability to work and project manage across teams (media, digital, content) to deliver client programs
smoothly
• Good understanding of and ability to manage administrative responsibilities
• Excellent writing, editing and media pitching skills
• Maintain some key relationships with media and other stakeholders
• Strong communicator – written and verbal
Soft skills
• Robust time and project management skills
• Ability to build and nurture client relationships
• Ability to analyze, manage and resolve issues
• Goal-oriented, ‘can-do’ attitude
• Meticulous and detail oriented
• Strong teamwork and ability to connect with and guide juniors in their day-to-day delivery
• Demonstrate strong leadership and ability to rally account/work teams
• Self-motivated and ability to demonstrate creative thinking
For New Candidates:
• Between 10-12 years of relevant experience
• Significant agency experience in Health/ Tech Practice is preferred #LI-AB1
unit takes a leadership role for key accounts with minimal guidance from seniors or the Business Unit
Lead. Taking an integrated view across clients’ marketing communications efforts, he/she is able to
provide client counsel and oversee program conceptualization to delivery, while leading and driving
account teams. Additionally, he/she is expected to develop new business, including nurturing
relationships with both existing and potential clients, and the creation and presentation of proposals.
He/she has a role to play in providing coaching, mentoring and guidance to junior staff.
KEY RESPONSIBILITIES
1. Account Management
• Manage all aspects of PR and integrated accounts and projects, including planning, execution,
reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to
key clients
• Design, plan and manage PR and integrated comms programs working with remote teams
• Develop a deep understanding of clients’ businesses to develop relevant communications
strategies and plans
• Lead, inspire and drive account teams, providing direction and next steps, ensuring quality
standards and meeting of deadlines
• Maintain efficiency of the account by ensuring work distribution and team members’ growth and
development
• Ensure the right resourcing and support for the accounts and discuss with Senior
Manager/Business Unit Lead on any need for adjustments
• Provide guidance to junior team members on timeline management and other processes
• Manage all aspects of media engagement, including securing of media interviews, setting up
media roundtables/press conferences and other media engagements
• Oversee and contribute to the development of PR and integrated comms material, including
articles, press releases, briefing documents, eDMs, podcasts, video scripts, etc, by providing
overall guidance, edits and final approval
• Ensure and maintain accurate and timely records for financial reporting
2. Business Development
• Build strong client relationships and play an active role in growing client accounts organically
• Actively contribute to new business lead development and pitching
• Able to lead a team to conceptualize, develop and present new business proposals
3. Leadership & Management
• Be a true ambassador for our company culture and live by “Work Hard, Play Nice” FINN value
• Lead by example and provide coaching, guidance and motivation to junior staff
• Demonstrate in-depth knowledge of clients’ businesses and industries
• Demonstrate an excellent understanding of other areas of expertise within the business and
actively share knowledge with clients and colleagues
• Take personal responsibility for investing in own development, seeking opportunities to gain
knowledge and broaden skills
ROLE SPECIFIC SKILLS/ATTRIBUTES
Hard skills
• Understanding of public relations and marketing operations processes, with an emphasis on PR
• Confidence in providing day-to-day counsel on client’s integrated communications programme
• Capable of account planning and providing strategic inputs to plans, working with senior team/BU
leads
• Ability to work and project manage across teams (media, digital, content) to deliver client programs
smoothly
• Good understanding of and ability to manage administrative responsibilities
• Excellent writing, editing and media pitching skills
• Maintain some key relationships with media and other stakeholders
• Strong communicator – written and verbal
Soft skills
• Robust time and project management skills
• Ability to build and nurture client relationships
• Ability to analyze, manage and resolve issues
• Goal-oriented, ‘can-do’ attitude
• Meticulous and detail oriented
• Strong teamwork and ability to connect with and guide juniors in their day-to-day delivery
• Demonstrate strong leadership and ability to rally account/work teams
• Self-motivated and ability to demonstrate creative thinking
For New Candidates:
• Between 10-12 years of relevant experience
• Significant agency experience in Health/ Tech Practice is preferred #LI-AB1
Finn Partners Mumbai, Maharashtra, IND Office
Mumbai, India
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