Associate- Salesforce Marketing Cloud Admin

Specialist - Salesforce Marketing Cloud Admin - IN
Salesforce Marketing Cloud (SFMC) Administrator to play a pivotal role in optimizing our Salesforce platform, particularly focusing on advanced features like Personalization Studio, CDP, and Advertising Studio.
Key Responsibilities and Duties

• User and License Management: Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules.
• Salesforce Configuration: Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.
• Sandbox Environment Management: Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process.
• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency.
• Data Management: Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer.
• User Support and Training: Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users.
• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing.
• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization.
• SFMC Setup and Support: Salesforce Marketing Cloud Setup: Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices.
• Personalization Studio: Implement and optimize Personalization Studio features for dynamic content creation and personalized customer experiences.
• Collaborate with marketing teams to leverage Personalization Studio for targeted campaigns.
• Customer Data Platform (CDP): Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Collaborate with cross-functional teams for seamless integration with other platforms.
• Advertising Studio: Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns.
• Data Integration: Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates.
• Automation and Journey Building: Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio.
• Reporting and Analytics: Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Related Skills

Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test and Learn Mentality

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Company Overview

TIAA Global Capabilities was established in 2016 with a mission to tap into a vast pool of talent, reduce risk by insourcing key platforms and processes, as well as contribute to innovation with a focus on enhancing our technology stack. TIAA Global Capabilities is focused on building a scalable and sustainable organization , with a focus on technology , operations and expanding into the shared services business space.

 
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