Associate - Marketing Analytics & Operations

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in a nutshell:

As an Associate for Marketing Strategy & Operations, you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. You will be helping the marketing team to execute, analyze and improve decision-making. You will also support process development, budget administration, and marketing analytics.

What will you do?

Campaign management

• Manage and execute marketing campaigns utilizing marketing systems and CRM to drive growth.

• Create, execute, and optimize marketing automation programs and lead nurturing campaigns.

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

• Own and oversee database management—segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales pipeline growth.

• Develop frameworks, processes, and best practices for email marketing techniques to ensure focused interaction with customers

• Create and maintain dynamic lists, automated lead scoring and routing rules and field mapping.

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

• Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.

Marketing Intelligence & Database Governance

• Develop, implement, and maintain account intelligence strategies to identify profitable, high-potential accounts, and garnish and retain the customer base

• Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies

• Continually work to set up systems and processes to extract, enrich and classify ideal customer persona.

• Monitor system performance, maintain data integrity, and ensure all systems are working properly

• Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data.

• Collaborate closely with sales and marketing teams to support requests for accounts, contacts & lead intelligence.

• Own the account, contact and lead enrichment activities along with its reporting and insights

• Develop a deep understanding of BrowserStack’s marketing database and help segment it for different marketing communications.

• Explore opportunities for data enrichment via AI capabilities

• Streamline marketing processes by implementing workflows and automation strategies.

• Identify opportunities for efficiency and scalability across marketing operations.

• Troubleshoot and resolve technical issues impacting campaign execution.

Lead Operations:

• Manage lead tracking and reporting systems to monitor the progress and effectiveness of lead generation campaigns.

• Ensure accurate and timely routing of leads to the appropriate sales teams for follow-up.

• Analyze lead data to identify trends, optimize lead quality, and improve lead conversion rates.

• Maintain and update lead databases to ensure data accuracy and completeness.

Desired Experience:

• Overall 3-5 yrs experience in B2B SaaS company.

• At least 3-5 years experience in marketing operations, MarTech, or related roles.

• Experience with marketing automation and CRM Tools; Mailchimp and Salesforce is preferred. Exposure in SQL, Google Analytics will be a plus.

• Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, etc.

• Structured thinking, strong problem-solving and communication skills, and the ability to prioritise in a fast-paced environment

• Proficient in analytics and be able to develop actionable insights using data.

• Be able to multitask, prioritise, rapidly iterate, and manage communications with different functions in a fast-paced startup environment.

• Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines.

• Experience with APIs, integrations, and data management platforms.

• Ability to translate business needs into technical solutions.

• Knowledge of AI/ML concepts for marketing applications is a plus.

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience