The role involves executing research tasks to gain audience insights, contributing to strategic work, and analyzing media channels, especially digital.
The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.
Job Description:
Key responsibilities:
Understands the media landscape, including leading and emerging media channels/partners (with a skew towards digital)
Collaborates with internal team to contribute to day to day strategic work for client(s)
Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided)
Helps lead and/or participates in brainstorms
Contributes to agency or client thought leadership
Leverages audience data to support strategic deliverables
Keeps a pulse on cultural trends and movements
Location:
MumbaiBrand:
PosterscopeTime Type:
Full timeContract Type:
PermanentTop Skills
Audience Data
Digital Media
Media Insights
Research Analysis
Strategic Planning
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