The Associate Director – Syndication Sales drives global syndication revenue by overseeing content licensing and negotiations across international markets, maximizing content value and partnerships.
Role Summary:
To drives global syndication revenue by leading content licensing, format sales, and IP monetization across international markets. Owns portfolio strategy, pricing benchmarks, and high-value negotiations while unlocking new territories and platforms to maximize content lifetime value.
Key Responsibilities & Tasks:
Revenue & Growth Leadership
Own and deliver budgeted revenues by driving global content licensing strategy, unlocking new markets, and develop high impact international partnerships.
Business Development
Define and execute a forward looking content portfolio strategy across genres and languages
-Maximizing lifetime value of both flagship GEC properties and long tail catalogue assets.
-Expand beyond licensing to scale format sales and IP monetization
Competitive Intelligence
Continuously track global media trends, competitive dynamics, and pricing benchmarks to accurately assess content value, inform forecasting, and sharpen commercial positioning.
Brand Salience
Strengthening JIPL’s storytelling equity across global markets through strategic PR, marketing, and sustained market engagement
Unlock the catalogue value
Monetise not just flagship GEC content but also assets across genres and languages in relevant markets
Price Benchmarking
Develop content valuations built on content value, competitive intensity, market benchmarks and demand dynamics.
Commercial Negotiations
Lead high value negotiations to optimize ROI, structure innovative deal models, and secure competitive valuations across territories.
Beyond Content Licensing
Pitch and Monetise Formats and IPs to extract maximum value from JIPL’s range of IP assets
Business Networking
Leverage presence in key markets to glean market insights and develop effective pitches for the territory
Focus on New Tech
Leverage emerging platforms and technologies and evolving business models to create localized formats, new revenue streams, and scalable monetization opportunities
Collaborate with Internal and External Customers
Partner seamlessly across internal and external stakeholders to align strategy, deepen market insight, and drive integrated growth outcomes.
Preferred Experience :
6 to 8 years of experience in consultative and/or B2B sales, with a strong track record of driving revenue growth through client and ecosystem partnerships. Strong understanding of media platforms, content distribution, and global market dynamics. Demonstrated negotiation and partnership-building skills in complex commercial environments. Familiarity with digital distribution platforms and evolving media industry trends.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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