Associate Director - GI Optima

Job Description: Associate Director - GI Optima

MAIN PURPOSE OF ROLE

• Responsible for meeting the agreed and committed topline plans for the year for each category / brands and beating market growth objectives
• Drive top-line, market share and bottom-line targets for the division
• Accountable for budgeting, business planning, sales force organization
• Maintaining control of operating budget, delivering on both top line and bottom line
• Direct marketing and sales activities to ensure that short and long range sales volumes and projects are achieved
• Collaborating with product development team to implement product modifications or improvements of product line
• Life cycle management which anticipates and serves a customer need / solution approach for brands
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Regulatory, OEC, Promo team, Supply Chain, Finance etc.

Skill, Education, Experience

Education:

• Graduate in Science / Pharmacy.
• MBA/PGDBA in Sales and Marketing

Experience:

• 20+ years of experience across Sales and Marketing in the Pharmaceutical/Healthcare industry
• Incumbent currently in the Associate Director- Business Unit role would be considered
• The incumbent should have Sales and Marketing Experience along with Team Management experience of 3 years.
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches, business turnaround

Skill:

• Excellent Communication Skills
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division
• Demonstrates creativity, innovation and drive for results.
• Ability to influence, lead and work with cross functional teams
• Analytical skills and good Financial Acumen
• Strategic thinking, Problem solving and decision making skills
• Planning and organizing skills for short term and long term.
• Time management and multi-tasking skills

Supervisory Responsibility:

• Sales & Marketing Team: 400+ (including Marketing Team, National Sales Managers and Field teams)
• Business Size: ~700 Cr with Rx and OTC brand mix

The base pay for this position is

In specific locations, the pay range may vary from the range posted.