Lead and execute digital and social content strategies across various audiences, optimizing performance and ensuring alignment with brand and campaign goals.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
Preferred Qualification:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
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Primary Responsibilities:
- Lead the strategy and execution of the digital and social content strategy for Optum Rx across B2B, B2C, and B2Provider audiences
- Lead planning and development of content for paid and owned social and digital campaigns in partnership with creative teams
- Define channel-specific best practices, governance, and performance standards for digital and social content
- Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization
- Collaborate with marketing, product, and analytics teams to ensure content aligns with brand positioning and campaign objectives
- Oversee content calendar management, ensuring timely delivery and optimization across platforms
- Monitor performance metrics and provide actionable insights to improve engagement and ROI
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Bachelor's degree
- 8+ years of experience in digital marketing, social media strategy, or content leadership roles
- Experience with AI-driven content tools and marketing automation platforms
- Solid understanding of paid and organic social strategies, digital media trends, and emerging technologies
- Proven track record in managing enterprise-level digital and social campaigns across multiple audiences
- Proven excellent leadership, communication, and stakeholder management skills
Preferred Qualification:
- Advanced degree
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
#NJP
Top Skills
Ai-Driven Content Tools
Marketing Automation Platforms
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