The Associate Director will develop and execute brand solutions and integrated campaigns, ensuring stakeholder alignment and leveraging insights for data-informed decisions.
GCS is JioStar’s growth engine focused on acquiring and scaling new and mid-market advertisers across digital and cross-screen platforms. The team drives incremental revenue through structured GTM, outcome-led selling, and platform solutioning across Mobile, CTV and omnichannel formats. GCS combines commercial ownership with data, measurement, and ad-tech enablement- making it a high-impact, growth-oriented mandate within JioStar’s revenue architecture.
What you’ll do:
- Brand Solutions/Bespoke Content & Integrations: Translate brand objectives from briefs and research into integration-led solutions across live environments and customized branded content. Identify opportunities across platforms that maximise sponsor value while aligning with audience engagement. Develop solution frameworks that balance creativity, feasibility, and commercial impact.
- Campaign Ownership & Execution: Own end-to-end development and delivery of integrated brand campaigns. Drive planning, stakeholder alignment, and execution across functions to ensure timelines, quality standards, and campaign objectives are met.
- Client Enablement & Pitch Development: Partner with sales and senior stakeholders to shape pitches, proposals, and campaign reporting. Develop persuasive narratives and presentation material, leveraging AI-enabled tools where relevant to enhance storytelling, research depth, and visual articulation.
- Cross-Functional Collaboration: Work closely with marketing, creative, production, programming, product, and other internal teams to translate concepts into executable plans and ensure seamless implementation across campaign stages.
- Insights, Research & Performance Tracking: Leverage audience insights, market research, and trend tracking to inform solution development and campaign planning. Monitor campaign performance, consolidate results, and contribute to reporting, case studies, and award submissions. Utilize analytics tools to enable data-informed optimisation.
Skills & Attributes for Success:
- 10–12 years of overall professional experience, with at least 5 years in relevant brand solutions, branded content, integrations, media partnerships, or campaign strategy roles.
- Strong creative thinking combined with the ability to translate ideas into executable plans.
- Proven ability to build compelling pitch narratives, proposals, and client-facing decks.
- Comfort working with data, insights, and performance metrics to inform decision making.
- The ideal candidate is comfortable leveraging emerging tools and demonstrates strong AI literacy, applying them to creative ideation, research, and building compelling client narratives and decks.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Ai-Enabled Tools
Analytics Tools
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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