Description
Remote/Hybrid: This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Warren, or Mountain View, you are expected to report to that location three times a week at minimum.
Overview:
We are seeking an experienced and dynamic creative leader to lead the GM social media COE's creative group of makers across the GM portfolio of vehicle brands. In this role, you will be responsible for the social creative concepting, oversight, and execution of social media content across multiple platforms (Instagram/Facebook, YouTube, TikTok, and emerging platforms etc.), driving innovative always on creative and campaigns (paid & owned) that elevate the digital presence of GM's diverse brand portfolio. You will manage and mentor a group of talented creatives and social content makers, as well as collaborate with agency partners, ensuring that all content aligns with brand strategy, delivers on KPIs, and keeps the brands at the cutting edge of social media trends. In this role, you will be a key strategic partner within the GM social marketing team, collaborating cross-functionally to create breakthrough social and influencer experiences that resonate with our audiences.
As the Associate Creative Director, you will be at the helm of GM's social media creative output, driving impactful and innovative content across our portfolio of brands. Your leadership will play a key role in shaping how our brands engage with their audiences and ensuring our creative presence remains fresh, exciting, and relevant in a fast-paced, ever-evolving digital landscape.
Key Responsibilities:
- Creative Leadership & Ideation: Lead the social media creative vision for GM's key vehicle brands, driving the owned social media creative approach and strategy along with Brand social leads, and ensure that all social media content aligns with overarching brand and marketing objectives. You will set the tone for creative work across multiple social platforms, guiding your team to deliver innovative, engaging, and on-brand content.
- Team Management & Mentorship: Manage, mentor, and develop a group of social media content creators. Provide creative direction, feedback, and support to ensure all team members are producing high-quality content that aligns with social & platform best practices, brand guidelines and strategic goals.
- Social Media Content Execution: Oversee the execution of social media content across platforms, from concept through delivery, ensuring that the content is timely, engaging, and optimized for each platform's unique audience.
- Cross-Functional Collaboration: Work closely with brand and creative strategists, social media strategists, marketing, experiential and communications teams, and external agencies to brainstorm and execute creative campaigns that resonate with target audiences, drive engagement, support business objectives and ensure consistency and cohesion across all touchpoints.
- Content Planning & Calendar Oversight: Oversee a team of creators and partner with the social media team to plan, oversee, and maintain an efficient and effective social content calendar across all GM brand organic/owned handles. Ensure all creative deliverables meet deadlines and align with key marketing initiatives.
- Trend Integration & Innovation: Stay ahead of social media trends, platform updates, and emerging content formats, ensuring the brands are positioned as leaders in social innovation. Drive creative experimentation and encourage your team to think outside the box when it comes to content creation.
- Brand Consistency & Voice: Ensure that all social media content produced by your team consistently reflects the brand voice, values, and visual identity, while also being relevant to the platform's specific audience.
- Creative Optimization: Work with the social media strategy team to respond to performance of creative assets, understand and react to engagement metrics, and refine and optimize future creative work in response to data-driven insights.
Qualifications:
- Experience: 7+ years of experience in social media creative development and oversight, content production, or advertising, with at least 3-5 years in a leadership or management role. Proven experience managing teams of content creators or social media makers.
- Creative Vision & Execution: Strong ability to develop and execute innovative social media creative and campaigns that capture attention and drive engagement across a variety of platforms.
- Leadership Skills: Excellent leadership and mentorship capabilities, with a track record of developing and motivating creative teams.
- Social Media Expertise: Deep knowledge of social media platforms, trends, content formats, and audience behaviors. Ability to leverage this expertise to create content that connects with diverse audiences.
- Portfolio: A robust portfolio showcasing innovative social media campaigns and content creation, with a focus on driving engagement, reach, and brand loyalty.
- Technical Skills: Proficient in video and photo editing tools (e.g., Adobe Premiere Pro, Photoshop, CapCut, etc.) and comfortable overseeing the technical aspects of content production.
- Project Management: Strong project management skills with the ability to juggle multiple creative projects, timelines, and stakeholders. Experience managing content calendars and delivering creative assets on time and within budget.
- Communication Skills: Strong verbal and written communication skills, with the ability to present ideas clearly and collaborate effectively with cross-functional teams.
- Education : Bachelors degree required.
Request for Creative Portfolio: Candidates should submit a comprehensive creative portfolio showcasing relevant social-first work. The portfolio should highlight expertise in developing engaging content across platforms, demonstrating strong conceptual thinking, visual storytelling, and platform-native execution. Examples of integrated campaigns, influencer collaborations, and innovative content formats are encouraged.
PORTFOLIO SUBMISSION INSTRUCTIONS
To be considered for this position, you will need to submit a portfolio in addition to your resume and profile. We strongly recommend linking your online portfolio in the "website" section of the application as we are able to access much larger files that way. If your portfolio is not available online, please follow the instructions below to upload your portfolio as a separate attachment as you did with the resume. Please NO dropbox files or Google docs.
1. Save your portfolio as a pdf document
2. Name your portfolio your LAST NAME, FIRST NAME. Example: Candidate name is John Smith. Portfolio pdf file name is: Smith, John.pdf
3. Upload as an attachment - you may have to condense the file.
DISCLAIMER: The Works included in your Career Portfolio must not be subject to any non-disclosure and/or confidentiality agreement. If the Works in your Career Portfolio are owned by your current or former employer, or by any other Third Party, there must be an express written consent from the Owner allowing the Works to be included in your Career Portfolio for sharing with General Motors ("GM"). By sharing your Career Portfolio, you grant to GM the right to quote, paraphrase, reproduce, distribute, or otherwise use all or any portion of the Career Portfolio for purposes of making a hiring determination. By sharing your Career Portfolio, you also agree to release and discharge GM, and its licensees, successors, and assigns, from any and all claims, demands, or causes of action that you may have regarding any use of the Career Portfolio, including (but not limited to) any claims based on the right to privacy, the right to publicity, copyright, libel, defamation, or any other right.
Additional Description
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is ($117,800 - $184,300 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
This job may be eligible for relocation benefits.
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