JioStar
Associate Creative Director – Creative & Content (Non-Fiction), Colors TV
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The Associate Creative Director leads storytelling and narrative consistency for non-fiction content, managing casting, creative supervision, episodic execution, and live content delivery.
Job Summary :
The Associate Creative Director – Non-Fiction is a critical creative role responsible for driving cohesive storytelling and narrative consistency across large-scale non-fiction properties. The role focuses on strengthening season arcs, weekend episodes, live streams, and marquee specials, while providing hands-on creative supervision across casting, episodic execution, and live content delivery.
Key Responsibilities:
- Drive creative framework, season arcs, and narrative consistency across large-scale non-fiction shows, with emphasis on weekend episodes and marquee moments
- Lead and support casting decisions by identifying strong on-screen personalities and collaborating with talent teams, agencies, and production partners
- Own creative supervision from scripting to final masters for launches, weekend specials, and finales, ensuring strong episodic flow, drama points, GFX integration, and adherence to content standards
- Conceptualize and execute film, web series, celebrity, and brand integrations, including anchor links, customized branded moments, contests, and on-ground integrations aligned with creative and commercial objectives
- Supervise live streams and platform-specific content, ensuring smooth playout, compliance, and optimized viewer experience through cross-functional coordination
- Oversee delivery of platform-specific marketing creatives and celebrity-led promotional content to drive viewer engagement and platform interaction
- Supervise all promotional deliverables for weekend episodes, including host-led integrations and platform interactivity promos (e.g., voting, chats, gamification, contests)
- Brief, review, and refine promo content to ensure alignment with the show’s narrative arc and marketing objectives
Skills & Attributes for success:
- Strong storytelling and narrative structuring skills within non-fiction or live formats
- Ability to manage large-scale, high-stakes creative projects
- Sound creative judgment and decision-making under pressure
- Strong understanding of casting and on-screen talent dynamics
- Excellent cross-functional collaboration and stakeholder management skills
- High attention to detail and execution rigor
Preferred Education & Experience:
- Bachelor’s/Master’s degree in mass communication, Media Studies, Film, Television, or related field.
- 8–10 years of experience in non-fiction, reality, or live content across broadcast or streaming platforms.
- Hands-on experience in creative supervision, episodic execution, and live content delivery.
- Prior experience on large format, tentpole non-fiction shows preferred.
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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