JioStar
Associate Creative Director - Creative Communications (Copy), Star Plus
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The Associate Creative Director will be responsible for writing channel promos, show launches, and creative campaigns, collaborating closely with multiple teams to enhance brand awareness and audience engagement.
Job Summary:
As an Associate Creative Director, Creative Communications (Copy), Star Plus you will be responsible for end-to-end writing of channel promos, show launches, brand films, and creative campaigns, working closely with the promo producers, editors, and marketing teams for our HGEC Channels.
About the team:
The team is responsible for developing launch and sustenance campaigns for the portfolio and generating and executing creative promos that break through popular culture. They are responsible for increasing brand awareness and improving content sampling on our channels.
Key Responsibilities:
- Conceptualize the pitch and peg of a new show bearing in mind objective, TG & consumer insights
- Ideate, script, and write high-impact promos, show teasers, launch campaigns, and packaging elements for Hindi fiction and non-fiction shows
- Take the concept forward to 360 degrees branding - on-air, print, radio, out-of-home, digital, merchandising
- Writing on-air-promos of sustenance shows as per the graph of the shows and the creative brief decided with programming
- Collaborate with the on-air promo team, marketing, and programming departments to align messaging with brand tone and show strategy
Skills & Attributes for success:
- Passion for television, enjoy content/stories/fiction & non-fiction
- Literary bent of mind
- Ability to collaborate with different stakeholders
- Discipline and rigour
- Ability to bring in fresh perspective, creativity and diversity
- Avid Television watcher – should have strong opinion on content
Preferred Education & Experience:
- 12+ years of experience as a copywriter or writing screenplays, storylines etc.
- Graduate and/ or P.G. in literature or Mass Communication
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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