Associate Creative Director - Brand Solutions, Entertainment Ad Sales

Key Responsibilities

• 1) Creative Ownership and Output Quality
• Own creative quality from brief to final delivery for assigned projects.
• Translate brand objectives into strong, audience-first storytelling across TV, OTT, digital, and social.
• Drive ideation, narrative development, format creation, and creative packaging.


• 2) Brief Solutioning and Pitch Development
• Participate in brief intake with Sales and leadership to decode brand problems and success metrics.
• Develop multiple solution routes with clear format rationale and differentiators.
• Build pitch narratives and contribute to client-ready decks and presentations.


• 3) Creative Supervision and Vision-to-Screen Direction
• Lead creative supervision beyond scripts, including look and feel, visual detailing, narrative treatment, and world-building of the project.
• Drive PPM readiness by aligning on tone, staging, styling, key moments, brand cues, and creative intent across stakeholders.
• Partner with Execution and Production to evaluate and onboard the best-suited production house, director, and creative partners for each project.
• Supervise creative output across shoot and post, maintaining the right balance between content authenticity and brand expectations, ensuring final deliverables meet JCW benchmarks.


• 4) Execution Alignment and Delivery Ownership
• Work closely with Execution and Production teams to protect creative intent during shoot and post.
• Review edits, outputs, and final masters, providing consolidated creative feedback for quality control.
• Flag risks early including scope creep, timeline issues, or quality trade-offs.


• 5) Stakeholder and Cross-Functional Collaboration
• Collaborate effectively with internal teams including Sales, execution, Programming, Marketing and vendors. 
• Coordinate with external partners such as production houses, directors, talent teams, and vendors to ensure seamless delivery.


• 6) Team Workflow and Pod Management
• Manage producer workflow, allocate tasks, maintain timelines, and ensure structured project movement.
• Ensure documentation hygiene, approvals tracking, and version control across decks, scripts, and deliverables.


• 7) Talent Development and Culture
• Mentor producers and junior creatives through structured feedback, capability building, and creative coaching.
• Maintain accountability, creative rigour, and team morale within the pod.

Skills & Attributes for success

• ·       End‑to‑end creative ownership across TV, OTT, digital, and social, with strong storytelling and narrative development skills.
• ·       Expertise in pitch strategy, brief solutioning, and crafting differentiated creative routes.
• ·       Strong production and execution oversight—including PPM readiness, shoot supervision, and post‑production quality control.
• ·       Effective cross‑functional collaborator with Sales, Programming, Marketing, Production, and external partners.
• ·       Skilled in workflow management, documentation discipline, and leading structured creative processes.
• ·       People‑focused leader with strengths in mentoring, capability building, and maintaining creative rigor within teams.

Preferred Education & Experience

• Bachelor’s or Master’s degree in Mass Communication, Media Studies, Advertising, Film, or related creative fields.
• 12+ years of experience in creative development, branded content, ad‑sales solutions, or integrated marketing.
• Strong background in TV, OTT, digital video, or content‑led brand solutions.
• Experience collaborating with production houses, directors, and cross‑functional creative/brand teams.
• Proven track record of taking campaigns from brief to screen, with hands‑on involvement in pre‑production, shoot, and post‑production stages.
• Prior experience leading creative pods/teams and managing workflows, pitches, and multi‑platform deliverables.