Associate - Content Marketing

Primarily Roles & Responsibilities

• Develops content in cooperation with Marketing Communications campaigns, user experience experts, and marketing operations.
• Understands the company and marketing strategy and converts it into concise and compelling messages based on industry segment applications and the technologies employed.
• Effectively research, analyze, and write marketing content for Information Technology domains in a variety of formats like sales collaterals, white papers, blogs, newsletters, campaign mailers, customer case studies, infographics, e-books, instructor presentations, application notes, and other business collaterals. 
• Analyze documents to maintain continuity of style of content.
• Organize and structure information logically.
• Review content for technical, grammatical, and style guide compliance.
• Manage multiple writing assignments simultaneously by prioritizing project deadlines.
• Conceives, scripts, and produces video content including customer testimonials and product demos.
• Creates visuals such as posters and presentations, which explain value propositions and unique selling points in an easy-to-understand manner.
• Writes and produces various types of content and blog regularly to expand the company’s digital footprint, awareness, consideration, and preference with My Black Box subscribers and new customers. 

Skills, Knowledge, Abilities

• High level of creativity in communicating through different media, attention to detail, and project management skills
• Strong written and verbal communication skills
• Ability to brainstorm and develop unique ideas independently as well as within group settings 
• Solid foundation of interviewing and research skills
• Strong problem-solving skills
• Ability to multi-task in a fast-paced, creative environment
• Proficiency in Google Analytics

Education/Experience Requirements

• Bachelor’s/Master’s Degree in English Literature/Engineering/Marketing/Communications, or related industry experience.
• 5 to 8 years of professional experience in the IT industry with a focus on marketing content creation (digital and offline). Prefer experience specifically in signal conversion, digitization, Human-Computer Interface (HCI) extension, IP and wireless technology.
• Proven experience in structuring, describing and explaining the technically challenging context and translating that into easily understood messages, selecting various media channels according to marketing program objectives and audiences selected.
• Experience driving strategies across media channels (print, written, visuals, video, online, presentations), platforms, devices, browsers