Lead pharmaceutical product marketing and go-to-market strategies, including market research, product lifecycle management, new product planning, pricing, forecasting, regulatory registration coordination, KOL and hospital relationships, marketing materials, regional alignment, campaigns, and performance monitoring. Requires collaboration across sales, supply chain, regulatory, and APAC marketing teams with substantial autonomy.
our key responsibilities:
- Lead the end-to-end development of
comprehensive marketing plans and go-to-market strategies. This includes
conducting deep-dive research into market trends, competitor landscapes,
and consumer behavior to identify new opportunities and ensure effective
product life cycle management.
- Drive the identification, implementation,
and planning of new product styles, line extensions, and pricing
strategies. You will be responsible for accurate sales forecasting in
coordination with SCM and collaborating with regulatory teams to manage
frameworks for product registrations.
- Build and maintain strategic relationships
with Key Opinion Leaders (KOLs) and hospital personnel, creating
scientific platforms and marketing materials to solve customer problems.
- Serve as the primary interface between India
Sales and APAC Marketing to align messaging, share clinical outcomes, and
lead special projects or campaigns.
- Monitor performance through controlling
tools and dynamic databases, ensuring accountability and innovative
problem-solving while working with high autonomy.
What you will bring to the team:
- Graduation/Masters in Pharmaceuticals, Bio
Medical B. Pharm/M. Pharm or BSc /M.Sc. in biological Sciences with
additional professional qualification MBA or equivalent.
- Candidates should possess minimum 5 years of
total professional experience, in which minimum 3 years should be from
Product Management.
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