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Diageo

Assistant Manager - Sales

Reposted 10 Days Ago
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Mumbai, Maharashtra
Mid level
Mumbai, Maharashtra
Mid level
The Assistant Manager - Sales drives secondary sales in retail by executing strategies, achieving volume targets, and maintaining brand visibility. Responsibilities include training third-party employees and ensuring effective promotional execution.
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Job Description :

Job Title - Assistant Manager - Sales

                                                                

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities:

PURPOSE OF THE ROLE     

Through great execution and influence, drive secondary sales in retail outlets in line with set targets

TYPICAL ROLE REQUIREMENTS

Qualification: MBA in Sales & Marketing

Experience: 

• 3 years experience in Alco - Bev sales or
• >  5 years experience in consumer sales (FMCG or Telecom)

Knowledge & skills:

• Client Relationships
• Sales Planning
• Emphasizing Excellence

Best suited for someone who• Believes in perfection when it comes to execution
• Has the self-confidence to deal with people across levels
• Happy to spend majority of time in the market
• Likes to carry out analysis
• Good at networking

AREAS OF RESPONSIBILITY

1.Volume achievement

• Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
• Communicate approved monthly scheme to on-trade, and generate sale volume by effective & prudent scheme utilisation.

2.GSV / NSR

 • Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.

3.WOD

• Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region. 

4.Activation

• Execute merchandising and promotional programs as per national and regional marketing strategies. 

• Responsible for timely communication of the promotional scheme to the on-trade and ensuring timely claim settlement of the schemes.                                                                                                • Responsible for ensuring quality activation, right from planning, execution, measuring, settlement of all planned marketing activities necessary for brand building.
• Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of the third party employees.

5.Reports

• Ensuring the visit frequency and coverage of the outlets in the territory as per the daily journey plan.                                                                                                                                                           • Ensuring Activation & promotion reports are submitted during and post promotion to evaluate promotion effectiveness.
• Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
• Keep a track on the competitor's activity and report the same to the reporting manager.

6.RTC - QDVP - Execution

• Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt.
• Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

7.Scheme Settlement

• Ensure outlet-level planning at start of every month, and thereby planning estimated spends in the territory.
• Planning final sale and scheme in SPPR2 at end of every month, and thereby ensuring all commitments in the market are accounted for, and ensuring timely settlement.

6) Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Mumbai Sales

Additional Locations :

Job Posting Start Date :

2025-01-23

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