Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.
Job Title: Assistant Manager (IC), Retail Strategy & Planning
Primary Purpose: Assistant Manager (IC), Retail Strategy & Planning will be responsible for supporting the transition to a more customer-centric journey by enhancing customer engagement programs and driving positive sales momentum. The position will also support the operation of existing customer engagement programs while partnering with cross-functional and IT teams to implement future customer journey capabilities. This role reports to the Senior Manager, Retail Strategy & Planning.
The successful individual will leverage their proficiency in Retail Planning and Support to...
- Support the day-to-day operation and optimization of Coach Korea's customer engagement programs to ensure a seamless customer experience.
- Lead and coordinate the transition from the current clienteling ecosystem to a future customer journey framework, aligned with business priorities and global strategy.
- Collaborate closely with cross-functional teams including Retail, E-commerce, Marketing, Customer Service, Finance, and IT to deliver customer-focused initiatives.
- Gather business requirements, define operational processes, and support User Acceptance Testing (UAT) for CRM and customer-related system enhancements.
- Monitor customer program performance, analyze customer behavior and engagement metrics, and provide actionable recommendations to drive customer acquisition, retention, and lifetime value.
- Prepare regular business reports, presentations, and performance analyses to support management decision-making.
- Manage monthly customer data distribution and reporting to store teams, ensuring data accuracy and timely delivery.
- Support ongoing enhancements to customer engagement tools, processes, and reporting capabilities.
The accomplished individual will possess...
- Strong understanding of CRM, clienteling programs, customer lifecycle management, and customer engagement strategies.
- Experience managing multi-functional projects and coordinating with both business and IT teams.
- Analytical mindset with the ability to translate customer insights and data into actionable business recommendations.
- Excellent stakeholder management, communication, and interpersonal skills.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Experience supporting system implementation, process transformation, or digital customer initiatives preferred.
- Proactive, solution-oriented, and adaptable to changing business needs.
An outstanding professional will have...
- Bachelor's degree.
- 5–7 years of relevant experience in CRM, Client Development, Customer Engagement, or related fields.
- Proficiency in English and Korean, both written and verbal.
- Experience working with visualization tools (e.g., Microsoft Power BI, Tableau).
- Strong experience with software tools and applications, including CRM platforms, Microsoft Office Suite, and reporting/analytics tools.
- Strong analytical skills and hands-on experience working with structured and unstructured datasets.
- Experience working with IT teams, business requirement gathering, UAT, and project implementation.
Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. - Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
