The Programming Strategy & Insights Manager will deliver analytical reports, manage scheduling and promotions, support programming initiatives, and coordinate consumer insights for content decisions.
We are seeking a dynamic and detail-oriented Programming Strategy & Insights Manager to support data-driven decision-making, scheduling, and consumer insights for high-impact shows and specials. The role requires a strong analytical mindset, deep understanding of audience behavior, and the ability to translate insights into clear programming and marketing actionable. The ideal candidate will thrive at the intersection of content strategy, scheduling, on-air promotions, and consumer research, ensuring seamless execution and audience-first programming.
Key Responsibilities
- Analytics & Reporting: Deliver weekly analytical reports including performance snapshots, competitive benchmarking, and review decks. Conduct post-launch analyses of new shows and highlight performance trends. Provide forward-looking inputs for content planning & scheduling. Translate insights into actionable recommendations for programming & marketing.
- Scheduling & FCT Management: Coordinate with scheduling teams on promo priorities, FPC updates, and adjustments. Track and communicate scheduling changes across teams in real time. Align promo planning with available FCT (SD/HD streams) and escalate gaps. Support optimization of commercial placement with sales & traffic.
- On-Air Promotions (OAP): Manage weekly promo prioritization and scheduling. Coordinate promo planning for highpoints, specials, and dated promos. Ensure compliance with duration, timelines, and creative guidelines. Maintain alignment with the overall programming strategy
- Programming Support: Support weekly highpoints, specials, and thematic programming initiatives. Ensure smooth coordination for execution of strategic decisions. Facilitate advance planning for programming strategy calls.
- Secondary Responsibilities: Agency & Partnership Management – manage research agencies, briefs, and deliverables; explore new agency partnerships. Show Remake Planning – support evaluation & adaptation of remakes with cultural relevance. Sales Coordination – update sales on programming initiatives; support discussions on additional FCT requirements.
- Consumer Insights: Manage partnerships with research agencies for show feedback & CHV studies. Coordinate consumer visits and capture detailed viewer insights. Undertake deep-dive studies for launches, brand equity, and show performance. Translate consumer feedback into clear programming improvements
Skills & Attributes for success
- Strong analytical & reporting skills; ability to handle large data sets
- Excellent scheduling, planning & coordination skills
- Proficiency in BARC mandatory with additional tools like MS Excel, PowerPoint, and analytics dashboards
- Strong communication & storytelling abilities
- Ability to collaborate cross-functionally with programming, marketing, research & sales teams
- Detail-oriented, proactive, and highly organized
Preferred Education & Experience
- Graduate/Postgraduate in Media, Business, Statistics, or Communications (MBA preferred)
- 5–7 years of experience in programming strategy, content insights, or media analytics
- Prior experience in the television, OTT, or entertainment industry preferred
- Exposure to consumer research, scheduling, and ad sales coordination will be an added advantage
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Analytics Dashboards
Barc
Excel
PowerPoint
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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