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Job Summary:
The GTM & Narrative team drives the Go-To-Market strategy and storytelling for JioStar’s Sporting properties across both Digital and TV. In this role, you will be responsible for ideating and building narratives that address advertiser needs, positioning Sports as a powerful platform for impactful brand building.
Key Responsibilities
- Develop Go-to-market presentations for both TV and Digital across JioStar’s Sports properties (cricket, football, tennis, kabaddi and more)
- Develop compelling counter-narratives to address the strengths and positioning of Sports on Jiostar vs. leading digital platforms and emerging challengers such as the leading global video and social platforms and Retail Media Networks.
- Create post-evaluation reports and presentations capturing tournament highlights, viewership trends, audience segmentation, regional reach, brand lift insights, sponsor visibility, and social media buzz.
- Evangelize JioStar and Sports as high-impact strategic platforms for brand building and long-term equity creation
- Collaborate cross-functionally with teams such as sales, viewership/supply, customization, pricing, measurement, product, marketing, distillery, and design to craft impactful tournament narratives.
Skills and Attributes for Success
- Structured problem solver - Ability to develop solutions in an ambiguous environment
- Strong in analytics with a high comfort around powerpoint and excel
- Should have worked in inter team and intra team collaborative roles
- Strong flair and keen interest in advertising, media, and sports.
- Experience in Digital Marketing with an in-depth understanding of adtech, martech, media, sports
Preferred Education and Experience
- MBA with 3-4 years of experience in ad sales, branding or strategy consulting will be preferred. Looking for candidates from Management consulting/ Market strategy/Business strategy/Ad Sales Strategy GTM background
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
What you need to know about the Mumbai Tech Scene
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