Assistant Manager - Marketing, Network Branded Content

Posted 5 Days Ago
Be an Early Applicant
Mumbai, Maharashtra
5-7 Years Experience
Digital Media • News + Entertainment
The Role
Formation and execution of marketing plans, coordination with stakeholders, ideation for marketing buzz, and identifying new advertising platforms. Requires 5+ years of experience in marketing and content marketing with strong communication and project management skills.
Summary Generated by Built In

What will you do?

  • Formation of Marketing plans with Sales team and creative team as per the brief and client objectives
  • Marketing execution of closed projects, both in terms of Deliverables and TAT
  • Seamless co-ordination with all the stake holders including Branded Content (Sales, Creative), Internal (Legal, Finance, Commercial, BUs) and External (Vendors)
  • Ideation around creating marketing buzz for all projects and campaigns in terms of creative ideas
  • Identifying and creating a roster of Marketing agencies (Social Media, Digital Media, Tech, On-Ground and offline)
  • Identifying newer platforms for advertising and marketing which can be leveraged to promote the shows / content

Who should apply for this role?

  • Candidates with 5+ years of experience in marketing & content marketing
  • Strong understanding of digital and traditional marketing channels.
  • Excellent communication and project management skills.
  • A creative mindset with the ability to translate ideas into actionable plans.
  • Proficiency in data analysis and marketing tools.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.


We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.


The Company
Andheri, 400057
2,934 Employees
On-site Workplace

What We Do

Viacom18 Media Pvt. Ltd. is India’s fastest growing entertainment network and a house of more than 3 dozen iconic brands. Viacom18 defines entertainment in India by touching people across its core lines of businesses – broadcast, digital, experiential, filmed entertainment and consumer products. Our vision is to be the most admired media & entertainment company by continuously entertaining, engaging and enriching the life of every Indian through sustained innovation and thought leadership.

Our bouquet of iconic brands include COLORS, Rishtey, Rishtey Cineplex, MTV, MTV Beats, Vh1 India, COLORS INFINITY, Comedy Central, COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Kannada, COLORS Super, COLORS Odiya, Nickelodeon, Sonic, Nick Junior, Nick HD+, VOOT, Viacom18 Motion Pictures, Viacom18 Integrated Network Solutions and Viacom18 Consumer Products

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