The Assistant Manager of Customer Marketing will develop promotion plans, manage social media for sponsors, execute PR campaigns, and use data insights to optimize marketing strategies for JioStar's advertising solutions.
Job Summary
One of the key visions for the Customer Marketing Team is build narratives that set Jiostar as one network with boundless impact for advertisers on Digital and TV. The resource will help collaborate across functions to build Jiostar (Digital) as a preferred video advertising platform for brand building to advertisers.
B2B Promotion plans for growing suite of ad-products, awareness and intent driving campaigns for content across linear & digital
Key Responsibilities
- Property Marketing to A&M: Building promotion plan and executing promotional elements for Entertainment properties across entertainment on TV & Digital
- Social Media for Sponsors: Scheduling Sponsor led Social Media posts/ videos on 3 digital platforms across all shows.
- Merchandise Planning and Distribution
- Content Hosting and Bespoke Content Marketing and promotions
- Create compelling sales and marketing collateral to drive adoption and comprehension of JioStar entertainment products
- Design briefing for the entire Ad Sales Team and maintaining due diligence and ensuring timely delivery of jobs
- Events Management
- Campaign strategy and execution across media
- Lead PR initiatives for the ad sales team, ensuring alignment with the central PR and communications teams.
- Develop and execute PR campaigns to promote JioStar's advertising solutions and achievements.
- Use data to identify opportunities for innovation in marketing strategies and user experiences.
- Execution of both promotional campaigns and marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content and execution, PR and communication videos, web page content, event content and execution, PR and communication
Skills & Attributes for success
- Proactive and Enthusiastic, excellent communication skills
- Takes Ownership of the project assigned end to end
- Time Management & Prioritization – Handling multiple campaigns simultaneously.
- Problem-Solving & Adaptability – Adjusting strategies based on market changes.
- Cross-functional Collaboration – Highly cross-functional role that requires close partnership across Product, Sales, Business, Solutions and Research, and central marketing teams
- Performance Tracking – Measuring campaign effectiveness using KPIs
- Proven experience in brand management, public relations, and growth marketing in a B2B environment and strong understanding of the media landscape
- Proficiency with data to extract insights for marketing coms and decision-making.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously
Preferred Education & Experience
- Work Experience of 1.5+ years in B2B or Media and Entertainment Industry
- Bachelors Degree or MBA from a reputed institute
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Content Management
Data Analysis
Marketing Collateral
Pr Campaigns
Social Media
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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